COMMUNITY BUILDER IN INDIA
1. Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels. Create, curate, and manage all published content (images, video and written) to reach the brandsâ target audience. Develop and expand community and/or blogger outreach efforts. Follow users voice & tone, manage and develop it into a similarly friendly conversational personality 2. Social media marketing â creating, managing and growing the companyâs presence through blogs, Twitter, Facebook, and other strategically relevant online properties. Own and be accountable for all social media engagement metrics. Design, create and manage promotions and Social ad campaign communication. Continuously grow the fan base.Ensure very high engagement level on all social media platforms. 3. Events and event planning â attending industry events in the city (often outside of 9-5 hours) and planning meetups for your community 4. Public relations âmanaging incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns 5. Customer relations â the Community Manager is often responsible for customer support â answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums. 6. Communications/marketing strategy â the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the companyâs public-facing communications 7. Analytics â Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. Monitor benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
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