DIGITAL MARKETING AND CONTENT DEVELOPMENT IN INDIA

Job briefIf you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels.ResponsibilitiesAssist in planning and execute all web, SEO/SEM, marketing database, email, social media, content development and display advertising campaignsAssist in designing, building and maintaining our social media presenceIdentify trends and insights, and optimise spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateRequirementsBS/MS degree in marketing or a related fieldWork experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimising landing pages and user funnelsKnowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working Knowledge of Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement