SEM SPECIALIST (SEARCH ENGINE MARKETING) IN INDIA

REDSTONE LEARNING Company Name, Profile, and Work Culture: Redstone Learning is an online education company, that focuses on professional certifications, compliance and technology training. It is a US-based startup with offices in New York and Bangalore. About 80% of our sales is in the North American markets. It has 3 very successful portals namely ezCertifications (for professional certifications), Compliance World (for Compliance and Governance training), and Sharpen8 (for Big Data, Cloud and Mobile software skills). We’re growing fast and the team is 150+ and expanding. Industry: E-Learning Functional Area: Marketing Point of Contact for CV’s / Email I 08041212005. Number of Vacancies: 1 Keywords: SEM Specialist, SEM, PPC, Keywords Analysis, Keyword Research, Reporting and Analysis, Account Audit, Keyword research tools, Quality score, Match Type, developing ad copy, platform selection & budget allocation, landing page selection, CPC and bid management. Job Title / Designation: SEM Specialist (Search Engine Marketing) Job Description: Experience in managing Search Paid campaigns on Google /Yahoo/Bing‘s search & display networks. Must have experience on Paid Search marketing Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and Analysis, and Account Audit Must have strong knowledge on Keyword research tools, Quality score, Match Type, developing ad copy, platform selection & budget allocation, landing page selection, CPC and bid management & overall account strategy. Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas Create associated keyword expansion roadmap, working with content team to develop relevant ads. Managing SEM budgets and Daily/Weekly/Monthly Activities. Develop, implement and maintain paid search strategies and recommendations. Deploying SEM best practices across accounts, campaigns, and devices Desired Skills and Experience: Adwords Certification - Fundamentals + Advanced Search/ Display/ Reporting Managed large accounts for US/European clients Attention to detail and respect deadlines Clarity of thought and Analytical bent of mind Proficient on MS excel and Powerpoint Specific Skill Set: SEM, PPC Minimum/Maximum/ Work Experience Required: 2 Years Annual CTC: Industry Standards. Location(s) of Job: HSR Layout, Bangalore Minimum Education Requirements: Any Graduate No of rounds of Interviews: 3 Work Timings: 9 Hours (Day) Travel & Allowance: No Languages: English Relocation & Reimbursement: No