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This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

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"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos continues as one of service marketing's most original and able thinkers." — Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg School of Management, Northwestern University "Christian Grönroos is a globally recognized expert on services management and marketing. His innovative thinking and writing in this book offer fresh insights on this timely topic." — Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University "After three decades of contributions to services, Grönroos keeps pioneering the field. In this new edition he recognizes the dramatic changes in the perception of service that are in the making. It is a creative book which does not just list various service issues but adds the author's personal touch to each of them." — Professor Evert Gummesson, Stockholm University School of Business, Sweden This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management and service management, using current academic research and business practice to make organizations more successful. Topics that have been updated for the new edition include: Service and relationship perspectives Service and relationship quality Service management principles Profitability and productivity in services Integrated marketing communication Relationship communication and branding in services Internal marketing and service culture Why and how to transform a product-manufacturing firm into a service business

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BBA-LLB BA-LLB Direct Admission through NRI/management quota 2016 in Bangalore Pune & Mumbai ||Call: +91-9916566036 For any query regarding MBBS BDS B.tech B.E. UG Engineering BBA MBA BBM Bcom BA (LLB) BBA (LLB) LLM BCA MCA admission through management quota|| ||If you want to become a law graduate , Call: +919916566036 || There are essentially two routes that are available for you to become BBA-LLB BA-LLB law graduate. One is to take up the 5 years integrated BA LLB or to take up 3 years LLB after completing graduation in any stream. Here we are comparing the two options so that the takers can make an informed decision. Duration: Both these courses lead to a law degree eventually but LLB after graduation takes in all 6 years; therefore many students opt for integrated BA LLB to save 1 year. Option to opt out after 3 years Well, integrated course really makes sense for those students if they are 100% sure that they want to continue only in this particular field, that is the field of Law. This is so because after completing 3 years generally the option to get out is not there in most of the integrated courses, so essentially, if one opts for this option then one has to complete this. Concern of choosing the course again Usually the students have to face two dilemmas; the first one is when one has to choose an option after 12th. The second dilemma comes after completion of the Graduate course. So a big advantage of getting into an integrated BA LLB course is that one is free from the worry of choosing a college and course again after 3 years. This is not the case with those who are doing a normal graduation course. But if you are the one who is not fully sure that career in law is for you (you can know whether law is suitable for you or not by simply taking the MapMyTalent Assessment) or want to keep the option of other professional or higher education options for yourself, then perhaps, a 3 year graduation course would be a good option for you. Availability of seats in reputed College/ University There are many reputed National Law Universities that offer only integrated BA LLB course and then LLM or PG Diploma courses. So there are many seats for 5 years Integrated Course. Other than NLU’s many other universities like Punjab University, AMU, IP University Delhi, etc also offer BA LLB Course. On the other hand LLB is offered at many prestigious central and state universities like Delhi University, Punjab University, BHU, Government law College Mumbai, Bharati Vidyapith, Dr Harisingh Gaur University, MP, Indian Law Society’s Law College in Pune, Punjabi University, Rajasthan University, Law college Dehradun etc., So a large number of seats are available. Also if you have taken admission in a 5 year BA LLB then you have a seat guarantee for 5 years that is you don’t have again look for a seat for admission after graduation. Syllabus As far as syllabus ( Ref Punjab University Syllabus for BA LLB) is concerned since BA LLB is integrated course the students study law papers right from the first semester onwards like Law of Torts, Consumer Protection Laws, Law of contract etc. These law related papers and English is compulsory but the students can choose papers form Political science, History, economics, sociology etc. In the second semester they study Jurisprudence and Special contracts. Like that in every semester there are some papers from the Law field. After 3 years, that is 7th semester onwards the BA papers are taken as major and minor and there are other papers of law like Business law, international law etc. As far as syllabus of LLB is concerned the students takes up LLB after they have already completed their graduation and the course only includes courses from law Jurisprudence, Constitutional Law, Law of contracts, Family Law , Law of crimes etc. Both the courses include summer training and also the students attend court. Degree In BA LLB after 5 years the student gets two degrees one for BA and another for LLB. While in LLB he gets the degree of LLB. Variants The 5 year integrated LLB degree now has many variants also like there are B.Com LLB, B.Sc LLB and BBA LLB is also available. Just like BA LLB integrates Arts subjects with Law the other courses integrate the subjects from the respective fields with law courses. Top Law Colleges in India Symbiosis Law School - SLS Pune, Maharashtra BBA-LLB BA-LLB Direct Admission through NRI/management quota Amity Law School Noida, Uttar Pradesh BBA-LLB BA-LLB Direct Admission through NRI/management quota Bharati Vidyapeeth Deemed University New Law College Pune, Maharashtra BBA-LLB BA-LLB Direct Admission through NRI/management quota M.S. Ramaiah College of Law Bangalore, Karnataka BBA-LLB BA-LLB Direct Admission through NRI/management quota ICFAI University Dehradun, Uttarakhand BBA-LLB BA-LLB Direct Admission through NRI/management quota K.L.E. Society's Law College Bangalore, Karnataka BBA-LLB BA-LLB Direct Admission through NRI/management quota Christ University Bangalore, Karnataka BBA-LLB BA-LLB Direct Admission through NRI/management quota Bangalore Institute of Legal Studies (BILS) Bangalore, Karnataka BBA-LLB BA-LLB Direct Admission through NRI/management quota Siddharth College of Law Mumbai, Maharashtra BBA-LLB BA-LLB Direct Admission through NRI/management quota *** Earlier you book the seats, lesser amount you have to pay *** Booking in advance for 2016 batch in most of the colleges is going on. So call us and Book your seats, at very modest and genuine rate. !! Seats are limited. Hurry Up!!! Contact: Aditya Pandey (+91-9916566036) (Contact: +91-9916566036 for 2016 BBA LLB Direct Admission in India through Management Quota) (Contact: +91-9916566036 for BBA LLB Direct Admission through Management/NRI Quota) :::::::: NOTE:::::::This ad provides information regarding management quota admissions to various colleges in India. That does not mean all the colleges have got management seats or subjected to any authorization with us. Also, all colleges do not provide direct admission without entrance exams. We endorse all the private colleges proudly as ours one of the venerated and alleged allies in India.