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Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. Digital marketing is the promotion of products or brands via one or more forms of electronic media.Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, Search engine optimization, social media optimization and online advertising to help brands connect with target customers and uncover performance of marketing programs in real-time.

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Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. Digital Marketing Google Webmaster Tool Content Marketing Search Engine Optimization (SEO) Local Search Engine Optimization Google Adwords Google Analytic s Interface Link Building Strategies Search Engine Marketing Social Media Marketing

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