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Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website. Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before: One main Call-To-Action (CTA) The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken. Benefit-Oriented headline A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers. Understanding Customers The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA. Design The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth. Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business. To know more: https://binaryic.com/knowledge-center/landing-page-optimization/

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SEO (search engine optimization) is an important part of Internet marketing. SEO techniques helps to improve visibility of website in SERP. SEO is a mixture of On page and Off page SEO they are like two side of one coin. Here you can read aout Strongest Part of SEO On Page or Off Page Optimization. read more visit: https://medium.com/@redialsolutionsnoida/strongest-part-of-seo-on-page-or-off-page-optimization-d143866609af

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The contribution of the bulk SMS in promoting a business is remarkable in the modern market. These days, you will get various landing page creators with numerous facilities to build up an impressive business page with all the information about your products and services. You can customize the design and set the landing page as you want to get the best result to reach the highest number of audience through bulk SMS. Sending the short URL of the landing page to showcase your business is not a tough task today.

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