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Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

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The web search tools are changing constantly, yet it's not simply the calculations we have to consider. We additionally need to consider how individuals utilize the web crawlers and how their conduct has changed throughout the years. These realities and details give a concise investigate the ebb and flow condition of web index undertakings, going from web utilization to how individuals are consolidating substance, social, and paid techniques with their web based promoting efforts. 1. The quantity of pursuits played out every year = At least 2 trillion however not exactly a quadrillion. This number keeps on developing as things like voice search and versatile hunt keep on affecting on the web conduct. 3. Portable is the mechanism of decision for hunt. Google formally declared that there are more Google searches occurring on cell phones than on PCs. 4. Web index traffic is immense for web based shopping locales. While traffic can emerge out of a wide scope of sources, search drives 10x more traffic to shopping destinations than online networking. 5. Google still keeps up a unimaginably unbalanced piece of the overall industry. This presumably doesn't come as an amazement to anybody. In any case, the present piece of the pie dissemination looks something like this: As indicated by this information from Statista, the absolute bottom for Google was back in October 2013, when it dropped to an immaterial 87% piece of the pie. 6. The all out number of web crawler clients is developing relentlessly on portable and work area. Web index clients in the U.S. was evaluated to be 213.6 million of every 2014 This number is anticipated to achieve 236.4 million by 2019 In that equivalent time allotment, portable hunt clients are anticipated to hit 216 million. 7. Google additionally rules the portable inquiry piece of the overall industry. The portable pursuit offer can be partitioned up accordingly: Google: 53% Hurray!: 07% Bing: 01% 8. Telephones and tablets produce a great deal of snaps for organizations. Generally speaking, telephones and tablets delivered 53% of all paid inquiry clicks in Q2 this year. This is up 12 from the earlier year. 9. Spending on Google Shopping Ads is expanding. Conceivably because of a portion of the adjustments in the SERP introduction, the spending on Google Shopping Ads developed to 43%. 10. The paid quest scene is changing things for natural. The quantity of natural inquiry visits dropped 7% year-over-year, in spite of a 11% development the year prior to that. This is likely because of the expansion in paid outcomes over the overlay driving natural outcomes down. 11. Online life may contribute short of what you think. Online life destinations represented 2.8% of webpage visits in the second quarter of 2016. Facebook, obviously, is as yet the greatest donor, conveying 63% of all social-driven site visits. 12. SERP changes improved promotion clicks. The clickthrough rate on promotions has expanded in the wake of expelling the right-hand-side advertisements. 13. Versatile quest is basic for nearby organizations. At the point when individuals scan for something "close me," 88% of them are doing it on cell phones. Those neighborhood, portable quests are developing at 146% year over year. 14. One year from now, absolute advanced spend will outperform TV spend. Evaluations from eMarketer recommend that TV advertisement spending in 2017 will reach $72.01 billion (35.8% of complete media promotion spending in the U.S.) Total advanced promotion spending one year from now may hit $77.37 billion (38.4% of all out promotion spending). 15. We may have hit "top substance." Substance showcasing is basic to online achievement, yet there's just so much substance your group of spectators can parse. The yield of substance per brand has expanded 35% per channel, however content commitment has diminished 17%. 16. Nearby ventures lead to neighborhood buys. 72% of purchasers who played out some sort of privately centered inquiry would then visit a store inside five miles of their area. 17. Voice search is normal on cell phones. 20% of portable inquiries are voice look. In the event that you get numerical about what we think about the quantity of versatile pursuits, you could estimate that this implies there are around 10 billion voice questions. 18. Voice search is ending up increasingly significant in general. The quantity of voice searches has multiplied in the previous year. This is possibly in light of the fact that the blunder rate of voice looking has dropped from around 25% to about 8% for both Google and Bing. 19. The change far from right-hand-side promotions will help PPC. The advertisements on the correct side of the SERPs were evacuated for the current year. Be that as it may, this is alright on the grounds that the correct side and base of SERP promotions represented about 14.6% of snaps. 20. Backlinks are as yet basic. The number and kinds of connections pointing at your site stay significant for SEO purposes. These are as yet a positioning component, however it appears the quantity of areas connecting to a page related with higher rankings more than other connection attributes. 21. Speed is basic. A solitary second deferral in stacking time on a website page can result in a 7% misfortune in transformations. It's likewise critical to take note of that 40% of web clients will skip retreat if the page takes longer than 3 seconds to stack. 22. Title labels might be less significant. There is by all accounts a reducing connection between title label catchphrase streamlining and rankings. This could be identified with the significance of voice and semantic hunt. 23. Natural SEO is as yet a need. 66% of advertisers state that developing their natural nearness by improving their SEO is their top web based promoting need. What Does It All Mean to You? There are some significant insights in here that represent how things are always showing signs of change and becoming on the web, however does that truly affect your regular web based showcasing exercises? While the facts confirm that the quantity of individuals utilizing Google or the quantity of quests played out every day may not by any stretch of the imagination sway your showcasing effort, they do integrate with other significant components, as precisely how likely each one of those clients are to tap on advertisements over natural outcomes. What measurements do you believe are the most significant? What might you have added to this rundown? (We will include any great recommendations (that have appropriately refered to the source). https://www.curvearro.com/digital-marketing-company-gold-coast/

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Job Profile: o Responsible for running digital marketing campaigns on/using Linkedin, Facebook, twitter and other social media platforms. o Creating web traffic, community & client engagement, increasing website clicks o Generating leads through social media platforms and web campaigns o Handling mass messages and E- Mail marketing campaigns for product promotion & information o Analysis and Research on Google Ad-sense, Pay per click(PPC) o SEO o Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities o Candidates from start-ups will be preferred Desired Candidate Profile UG/ Graduate - Any specialization, below are prerequisites Top academic record or Above average understanding of internet and new technologies.

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