Involved

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

Advanced Networking Training:CCNA Networking is particularly beneficial to managers, developers, IT staff and help desk personnel. Everyone students involved in designing, configuring, installing or maintaining a network, Wi-Fi wireless networks, working with TCP/IP protocols, or involved in developing or migrating to TCP/IP networks or accessing Internet services would need the knowledge of Networking. Those involved in projects requiring the transmission of voice, data and video over WAN, interested in migrating voice and video conferencing traffic to new or existing data networks would require Networking professionals. If your are interested to make your career as a Networking(CCNA)then join our CCNA Winter Training course. Winter Industrial IT Professional Training Center In Laxmi Nagar. Benefits at KR Network Cloud Institute: ? Training by Industry Professionals ? Applied Programming Concepts ? Additional Certificate for Technology area ? Real time project training with live project ? 24 x 7 Lab facility with experience lab assistance ? Notes, ebooks and interview material will be provided. ? Focus on fundamentals and advance topics with 100% practical session. ? Life Time Support Contact us KR NETWORK CLOUD C-3/207, Second Floor, Kanishak Complex, Near Maharaja Banquet, V3S Mall, Nirman Vihar Metro Station, Delhi-110092Phone:-011-42041399 Mobile:-9555378418 Contact: Ms. Naina Budhiraja

A decade ago there were only two charter schools in the United States. Today there are more than 2,400, serving more than half a million students. Charter schools are public schools that are free from many of the regulations that have long governed public education. Supporters include many of the country’s most prominent educators and politicians, among them President George W. Bush, who hope charter schools will reshape education, especially where it proves most challenging—in the inner city. The fact that most charter schools promise smaller classes and more parental involvement makes them immensely appealing to the nation’s most disadvantaged families. Charter school detractors, on the other hand, fear that these alternative schools will irredeemably ruin public education, drawing away the talented students and the most involved parents. Clearly the stakes are high. But few Americans understand what a charter school really is—or what is involved in trying to create, attend, and teach in one. Written by a renowned journalist and education writer, and a former inner-city school teacher himself, Hard Lessons is the first book to capture the human drama of the entire experience. For three years, Jonathan Schorr was allowed complete access to the students, teachers, and parents of the E.C. Reems Academy in Oakland, California, making him uniquely qualified to tell their fascinating story. But would the new school succeed in effectively teaching children from urban neighborhoods where success is rare? Would it become a whole new bureaucracy or sabotage itself from within? The answers are found in the moving stories of some deeply involved yet very different individuals. Among them, there is Nazim Casey, Jr.—rescued from his crack-addicted parents, he’s the last-chance child who will put inner-city charters to their ultimate test; William Stewart—a father whose fury at his daughter’s failed public school propels him into activism; Eugene Ruffin—the entrepreneur who helped introduce the personal computer to America, then collaborated with Wal-Mart heir John Walton to “invest” in education; and Valentin Del Rio—a young teacher whose idealism turns to exhaustion and the search for a punctual paycheck. Through successes and setbacks, Hard Lessons reveals just how difficult it is, even with the best of intentions, to offer a quality education to every child in America. The story of E.C. Reems Academy offers invaluable lessons for anyone interested in America’s most pressing domestic concern. At once harrowing and hopeful, and in the finest tradition of modern nonfiction, Hard Lessons is one of the most important books to come along in decades.

The Compendium of Methods for the Microbiological Examination of Foods, now in its new, 4th Edition, is the all-inclusive reference for anyone involved in the dynamic fields of processing and testing the safety and quality of foods. Food-borne illnesses comprise a significant public health problem, striking 76 million Americans yearly and killing 5,000, according to estimates by the Centers for Disease Control and Prevention. APHA's Compendium is the authority for food safety testing. The Compendium presents a comprehensive selection of proven testing methods with an emphasis on accuracy, relevance, and reliability. More than 200 experts have reviewed and updated the 64 chapters in this new edition. New material included on meats and meat products. Contents include: general laboratory procedures, including laboratory quality assurance, environmental monitoring procedures, sampling plans, sample collection, shipment, and preparation for analysis; microorganisms involved in processing and spoilage of foods; foods and the microorganisms involved in their safety and quality; indicator microorganisms and pathogens, microorganisms and food safety: foodborne illness; preparation of microbiological materials-media, reagents, and stains; and much more.

SCADA (Supervisory Control and Data Acquisition) training course provides a thorough technical overview of SCADA software used for supervision and data management involved in the industrial automation systems. In the process of developing SCADA applications, participants will learn about the ways of creating/modifying database of tag and writing logic through script. Creating animation, alarms, events and establishing connectivity between hardware and software all is involved in the training. Fundamentals of AC drive along with interfacing with PLC is also discussed. Upon the completion of the training, you will gain knowledge on: Need, components, and hardware classification of industrial automation Basic concepts of SCADA SCADA application and project SCADA and networking Creating and accessing real-time and historic trends Interfacing SCADA via Excel, via PLC, via Relay, via Motor/LED Troubleshooting the application Interfacing with PLC Target audience Fresher’s or experienced from both the technical or non-technical background having strong interest in supervision and data management tasks are the ideal candidates for SCADA training. Prerequisites Candidates having strong interest in automation of industrial process can undergo this training.

What is Product Lifecycle Management? •Product Lifecycle Management is a collection of solutions that can be used to digitally create and maintain product information to be made available to the entire organization at any point of time. •It provides all needed information about the complete product and asset life cycle through the extended supply chain, thereby ensuring legal compliance. Why do we need PLM? •To harness the creativity and expertise of internal resources and external partners to quickly turn concepts and ideas into successful products. •To manage product innovation and new product development, production ramp-up, product change management and maintenance. •To transfer, track, and control product and asset information throughout the extended supply chain to ensure speed, quality, efficiency, and ultimately profitability. Important Sub-modules of SAP PLM The following are the key sub-modules defined in the SAP application map above: •Master Data: contains the core information about a new product, such as Bill of Materials. •Document Management System. •Engineering Change Management: This is a part of the life-cycle data management. •Classification •cFolders: Collaboration folders shared by customer and various teams involved. •cProjects: Collaboration projects shared by customer and various teams involved for new product introduction.

CMC Limited TATA Enterprise (TCS Subsidiary) has been rated at no 3 in top performing companies by Business World (Dec 26th, ). We are partner of Govt. of India for UID (ADHAAR) cards. We have developed the contents for the training of the resources involved in it. We have tide- up with various Engineering colleges in the form of Industrial Training to provide the high-end training program especially on following domains: 1. Android 2. Robotics 3. IT IMS (Hardware & Networking) A+, N+, CCNA, CCNP, MCITP, etc. 4. Silverlight (.Net) 5. Biztalk Server (.Net) 6. WPF / WCF / WWF (.Net) 7. Ajax, Hibernating, Spring (Java) 8. Struts 2.0 (Java) 9.PHP 10.Embedded Systems Duration: 6 Months/Weeks Projects: One project is allotted to a group of 3-5 students. Please feel free to contact us for any further clarifications. Monika CMC Ltd D-108 Sec-2 Noida Near Priyagold Factory. Mobile: CMC Limited TATA Enterprise (TCS Subsidiary) has been rated at no 3 in top performing companies by Business World (Dec 26th, ). We are partner of Govt. of India for UID (ADHAAR) cards. We have developed the contents for the training of the resources involved in it. We have tide- up with various Engineering colleges in the form of Industrial Training to provide the high-end training program especially on following domains: 1. Android 2. Robotics 3. IT IMS (Hardware & Networking) A+, N+, CCNA, CCNP, MCITP, etc. 4. Silverlight (.Net) 5. Biztalk Server (.Net) 6. WPF / WCF / WWF (.Net) 7. Ajax, Hibernating, Spring (Java) 8. Struts 2.0 (Java) 9.PHP 10.Embedded Systems Duration: 6 Months/Weeks Projects: One project is allotted to a group of 3-5 students. Please feel free to contact us for any further clarifications. Monika CMC Ltd D-108 Sec-2 Noida Near Priyagold Factory. Mobile:

Admissions are opened for Mechanical Engineering . What is Mechanical Engineering? Mechanical engineering is the discipline that applies the principles of engineering, physics, and materials science for the design, analysis, manufacturing, and maintenance of mechanical systems. Mechanical engineering is a diverse subject that derives its breadth from the need to design and manufacture everything from small individual parts and devices (e.g., microscale sensors and inkjet printer nozzles) to large systems (e.g., spacecraft and machine tools). Career in Mechanical Engineering: Mechanical engineering is one of the oldest branches of engineering. It is also referred to as the ‘mother’ branch of engineering. Another appealing feature of mechanical engineering is that the application base of this field of study is extremely broad and diverse. Almost all inventions during the ancient period and a vast majority in the modern era are direct contributions of one or the other application of mechanics. Mechanical Engineering is one of the major activities in the engineering profession and its principles are involved in the design, study, development and construction of nearly all of the physical devices and systems. Continued research and development have led to better machines and processes helping the mankind. Why Mechanical Engineering? Mechanical engineering is one of the broadest and oldest branches of engineering. Mechanical engineers are involved with the design, analysis, testing, manufacturing, control, operation, and maintenance of mechanical systems - that is, any system that has a moving part! Mechanical systems can vary greatly in complexity and magnitude from the valve in an artificial heart to a car engine to a mammoth nuclear power plant. It deals with all aspects of the conversion of thermal energy into useful work and the machines that make this possible. Salary & Benefits for a Mechanical Engineer: Salary The nation’s mechanical engineers averaged $ per hour or $ per year as of May , according to the Bureau of Labor Statistics. However, the lowest-paid 10 percent earned less than per hour or $ per year, while the best-paid 10 percent made more than $ per hour or $ per year. To receive these salaries, these professionals need a minimum bachelor’s degree in mechanical engineering, which typically includes courses in physical and life science, math and engineering. Benefits Because of their professional status, mechanical engineers typically receive the same benefits as other professionals at their employers. These include medical, dental and vision insurance; vacations; paid sick leave and holidays; and retirement benefits. Certain employers also offer profit sharing, disability insurance, education assistance and flexible work hours. Contact for more information:, 040-. F.No.103, Prashanti Ram Towers Near Saradhi Studio Road, Ameerpet, Hyderabad-

ATC-CMC Limited a Tata Enterprise is premier information Technology Company with pan India presence having ISO Certification for its R&D center & System integration (NR group). It is largest one point Support Company in the country providing a wide range of IT services including Hardware Maintenance, System Integration, Networking, Education & Training. ATC-CMC Limited has been conducting computer training programmes for various organizations since . ATC- CMC has been rated at no 3 in top performing companies by Business World (Dec 26th, ). We are partner of Govt. of India for UID (ADHAAR) cards. We have developed the contents for the training of the resources involved in it. We are happy to inform you that Tata Consultancy Services, the country’s largest software exporter, has approved the merger of its subsidiary ATC-CMC Ltd with itself on 16th October . We have tied- up with various Engineering colleges in the form of Summer Training to provide the high-end training program especially on following domains:.NET Advance Java Programming / J2EE with AJAX. Embedded Systems. Android CCNP MCITP Linux For More Details Contact:- suman ATC-CMC LTD Noida(A TCS Subsidiary) D-108 Sec: 2 Noida: AC Technichal Training in Noida. ATC-CMC Limited a Tata Enterprise is premier information Technology Company with pan India presence having ISO Certification for its R&D center & System integration (NR group). It is largest one point Support Company in the country providing a wide range of IT services including Hardware Maintenance, System Integration, Networking, Education & Training. ATC-CMC Limited has been conducting computer training programmes for various organizations since . ATC- CMC has been rated at no 3 in top performing companies by Business World (Dec 26th, ). We are partner of Govt. of India for UID (ADHAAR) cards. We have developed the contents for the training of the resources involved in it. We are happy to inform you that Tata Consultancy Services, the country’s largest software exporter, has approved the merger of its subsidiary ATC-CMC Ltd with itself on 16th October . We have tied- up with various Engineering colleges in the form of Summer Training to provide the high-end training program especially on following domains:.NET Advance Java Programming / J2EE with AJAX. Embedded Systems. Android CCNP MCITP Linux For More Details Contact:- suman ATC-CMC LTD Noida(A TCS Subsidiary) D-108 Sec: 2 Noida: AC Technichal Training in Noida.

V win, a renowned institute of Delhi NCR is offering PMP training / workshops for people aspiring to make their career in Project Management. PMP certification adds lot of value to your knowledge, profile, career prospects. The PMP workshops are offered by V Win on Week-ends. Week day option too is available. PMBOK 5.0 based PMP training course content PMI®, PMBOK® and PMP® Starting the journey with the establishment of Project Management Institute, the modules revolve around the evolution of PMBOK® Guide and finally the purpose and criteria for PMP®. Project & Project Management Understanding the fundamental characteristics of a project. The discussion evolves the subject into the need for project management. How the Project Management varies from Operations Management, Program Management and Portfolio Management. What is Strategic planning? What is PMO and how it can help the organizations? What exactly is the role of a project manager? These are some of the questions that the topic addresses. Project Life Cycle The module talks about the Project Life Cycle in comparison with Product Life Cycle. It also discusses the project phases and Project Governance across the Life Cycle. The module ends with a treatise on differentiation between a project and an operational work. Organizational Influence A project is influenced by multiple factors in an organization. Right from the people involved to the policies and the reporting relationships can impose various forces on the project work. The module also discusses how an organization evolves over a period of time by enriching the Organizational Process Assets. Project Management Processes The module discusses about the common project management processes and their interactions. There are 47 processes as per the PMBOK® Guide (Fourth Edition). The module also discusses the classification of these processes under the classic 5 process groups. The module also discusses about the cross matrix of these 5 process groups across 9 knowledge areas. Project Integration Management Project Integration Management includes the processes and activities needed to identify, define, combine, unify, and coordinate the various processes and project management activities within the Project Management Process Groups. Project Scope Management Project Scope Management includes identifying all the work that is required to be done to complete the project. This module starts with Collection of Requirements and encompasses the processes for change management. Project Time Management This module discusses the processes required for the timely completion of the project. Beginning from the Activity Lists, and followed by Activity Sequencing, the module walks through to the schedule development. Project Cost Management One of the most essential parts of Project Management and the core of the performance reporting, Project Cost Management talks about the common approaches involved in estimation and budget allocation. The module also discusses the Earned Value Management – the math behind performance evaluation. Project Quality Management The module talks about implementation of the quality management system through policy and procedures with continuous process improvement activities conducted throughout, as appropriate. Project Human Resource Management Project Human Resource Management includes the processes that organize, manage, and lead the project team. The project team is comprised of the people with assigned roles and responsibilities for completing the project. Project Communications Management Project Communications Management includes the processes required to ensure timely and appropriate generation, collection, distribution, storage, retrieval, and ultimate disposition of project information. Project Risk Management Project Risk Management includes the processes of conducting risk management planning, identification, analysis, response planning, and monitoring and control on a project. It aims at increasing the probability and impact of positive events, and decreasing the probability and impact of negative events in the project. Project Procurement Management This module includes the processes necessary to purchase or acquire products, services, or results needed from outside the project team. The organization can be either the buyer or seller of the products, services, or results of a project. It discusses various contract types and various types of procurement documents and when to use which one. Project Stakeholder Management This module includes the processes necessary to manage the stakeholders in the project. It discusses the engagement levels of the stakeholders based upon their power/influence/interest in the project. Professional Responsibility Every profession requires a code of conduct and this module precisely discusses what it take to execute a project management effort with highest degree of integrity. Discussion on Exam Preparations The tips and tricks to pass the exam – this module takes on to discuss some of the time tested tips and tricks to pass the PMP® Exam.

An Oracle DBA usually works closely with a team of developers and gets more involved in design decisions, giving advice on performance and writing good SQL. That can be satisfying at a human level because you are part of a team and you share the satisfaction of the team's accomplishments. A Production Oracle DBA is responsible for maintaining Databases within an organization, so it is a very difficult and demanding job. He or she, often gets involved when all the design decisions have been made, and has simply to keep things up and running. About VirtualNuggets VirtualNuggtes online Training Institute has been effectively substantiating the ever rising needs of technical support in the social and business scenario aspects. The institute is successfully paving its way through the fields of Programming tools, technologies acting as a full proof educational facilitator thus consistently delivering the demand of industry ready professionals. Email : info@virtualnuggets(dot)com Contact : +1-707 666 8949(USA) +91-888 556 0202(India) web URL : http://bitly.com/OracleDBaseAdmin Fallow : http://bestoracledbaonlinetraining.blogspot.in/

Vishwa Vidyapeeth is a day school in Yelahanka, Bangalore North dedicated to nurturing young lives. We are personally involved in the day to day activities of every child. Right from the curriculum we teach, to the world-class facilities we offer, down to the nutritious food we serve, your child’s health and well-being is the goal. We offer safe and efficient transportation, to and from the school. We believe in getting involved. That’s the only way we can ensure that our students are not only able to face the world, but truly stand out and be global leaders, with strong Indian values.

Course content: "Teradata Admin Track" Teradata Architecture and other essentials Introduction What is Teradata and role of Teradata in Data Ware housing industry, Evolution of Teradata DW, Significant characteristics of Teradata, Advantages of Teradata over other RDBMS Teradata Architecture Understanding H/W and S/W components, involved in Architecture of Terdata(vdisks, AMP, PE Vprocs, BYNET etc...). Data distribution Understanding significance of Index in teradata(UPI, NUPI, SI, NUSI, Partitioned index) Data Protection Different levels of failures that could happen and fault tolarance of Teradata in that situations. (CLIQUE, CLUSTER, RAID, LOCKS and JORNALS) Advanced Teradata SQL HELP, SHOW, EXPLAIN, Define and execution of Macros, Date calculations, data type conversion, Case, COALESCE, sample, Ranking, Qualify, CSUM, MSUM, MDIFF, MAVG, WITH, WITH BY. Others (Optional) Unix Role of Unix in executing Teradata utility scripts and Basic commands used General Lifecycle of the projects General phases of a Development project. Documents required in each phase DBA Teradata DBA basics and responsibilities Initial Teradata Databases Administrative User Owners, Parents and Children Creating New Users and Databases Transfer of Ownership DELETE/DROP Statements User and Security Management Understand the Heirarchy,Teradata Administrator tool usage to perform creation of users, databases, Identify spaces, skew of databases, Moving spaces and accesses, And all the practicals to perform of all coming up topics. The Data Dictionary Updating Data Dictionary Tables Supplied Data Dictionary Views Restricted Views Suffix Options with Views Selecting Information about Created Object Children View, Databases View, Users View, Tables View Columns View, Indices View Capacity management and planning Spaces and types of tables - PERM, SPOOL, TEMP space terminology, Derived,Volatile, Global temporary tables. Identify current space usage and estimate the space requirments for the applications. Users, Accounts, and Accounting Creating and Using Account IDs Using Account IDs with Logon Dynamically Changing an Account ID Account Priorities Account String Expansion Access Rights Privileges/Access Rights Implicit, Automatic, and Explicit Rights GRAND and REVOKE accesses, GIVE command System Views for Access Rights Inheriting Access Rights, Transfer access rights, Delete or Drop / user or database Roles and Profiles What is a role, Advantages of Roles, Access Rights Using a Role, Implementing Roles, Nesting of roles, views for roles, Profiles, implementing Profiles, Teradata password control Work load management and Priority scheduler Levels of Workload Management, Priority Scheduler Architecture, and concepts Access logging and Query logging Setting up Access Logging, AccLogRules View, Query Logging (DBQL) Concepts, Objects used in Defining Rules for DBQL, DBQLRules View Setting up Access Logging, AccLogRules View, Query Logging (DBQL) Concepts, Objects used in Defining Rules for DBQL, DBQLRules View Performance monitoring (PMON) Resource usage, Session Management User session Info, SQL & Explain Steps Archive and Restore and copy Archive and restore data using ARCMAIN utility, Different levels of archiving and restoration, HUT locks, Revalidate references after restoration View point The Demo of view point portlets (which is new tool for DBAs having the features of PMON, TDMANAGER and TASM Performance tuning Explain plan, Statistics and Join strategies Explain plan and recommandations. Significance of collecting statistics Other indexes, and techniques Determine the proper join columns, Join index, Spars index, Aggregate index, SET / MULTSET with UPI and NUPI combinations, compress. Course Content: Teradata Dev Track History and Architecture Introduction OLTP, OLAP systems, Dataware house and Data Marts, Dimenssion modeling, Schemas, What is Teradata and role of Teradata in DW, Evolution of Teradata DW, Advantages of Teradata over other RDBMS Teradata Architecture Understanding H/W and S/W components, involved in Architecture of Terdata(vdisks, AMP, PE Vprocs, BYNET etc…). Database structure Data distribution Understanding significance of Index in teradata(UPI, NUPI, SI, NUSI, Partitioned index) Data Protection Different levels of failures that could happen and fault tolarance of Teradata in that situations.(CLIQUE, CLUSTER, RAID, LOCKS and JORNALS) Spaces and types of tables Different levels of accessing the objects granting the Privileges and locking mechanism SQL ASNI SQL Brief introduction of Relational concepts, understanding users, databases, tables, vies, index, macro etc. Sub query, corelated query, Data types, Joins, Arthimatic functions Teradata SQL Explore teradata specifc SQL statements such as show, help,explain..SET operations, Aggregate functions, Sring functions, Aliasing,FORMAT, conversion of the datatypes. Advanced Teradata SQL Define and execution of Macros, Date calculations, Case, COALESCE, sample, Ranking, Qualify, CSUM, MSUM, WITH, WITH BY. Client utilities SQL Assistant Settup ODBC for connecting through SQL assistant, options menu and EXPORT/IMPORT BTEQ Functinality,operations, exectuion and limitations FAST LOAD Functinality, Different phases, exectuion, restartability and limitations FAST EXPORT Functinality, Different phases, exectuion, restartability and limitations MULTI LOAD Functinality, Different phases, exectuion, restartability and limitations Performance tuning Explain plan & Statistics & Understanding Explain plan and recommandations. Significance of collecting statistics Other techniques Determine the proper join columns, Join index, Spars index, Aggregate index, SET / MULTSET with UPI and NUPI combinations, compress Others (Optional) Unix Role of Unix in executing Teradata utility scripts and Basic commands used General Lifecycle of the projects General phases of a Development project. Documents required in each phase

'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry' David Dingle, Commercial and Corporate Director P&O Cruises * The first overall study of the industry * Looks at the practical aspects but is underpinned by theory * Focuses on sociological aspects to explain the current growth Cruises are traditionally thought of as luxury holidays for the pampered few but 'The Development and Growth of the Cruise Industry' exposes the myth and gives readers an understanding of their importance in the travel market. The book covers the various types of cruises (fly cruising, cruise & stay, special interest cruises for example), the types of ships (design to green issues) and the motivation of passengers (quality versus price). It takes a forward looking approach assessing trends, past 2000 with the probable polarisation of the market, its growth prospects and potential limiting factors. Contents: Cruising in context; A history of cruising; Market aspects; Cruising areas; Design philosophies; The economics of cruising; Anatomy of a cruise; The ecology of cruising; Niche cruising; The future. This book is ideal for 2nd and 3rd year Tourism Undergraduates, HNC, BTEC and HND Travel and Tourism Students. As one of the first academic books on the subject it will also give tourism practitioners a real understanding of the issues and practicalities involved. Roger Cartwright is the Deputy Head of the Faculty of Business Management and Computing, Perth College (a member of the University of the Highlands Project), Scotland. Carolyn Baird is the Head of the School of Tourism and Hospitality, Perth College (a member of the University of the Highlands Project), Scotland. The first overall study of the industry Look at the practical aspects underpinned by theory Focuses on sociological aspects to explain the current growth

For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.

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Saddlebrook, A Challenging Love Story In Saddlebrook, you will discover the love story of two high-level athletes, Isabella and Jack, owner of a horse stable in the state of New York. As a showjumper, Isabella travels a lot around the country to attend the most prestigious shows. Surrounded by Georgina Bloomberg, Kent Farrington, Ben Maher and other talented international riders, she dreams of being the next rising star in showjumping. She takes this goal very seriously and works every day to achieve it. Unfortunately, being away most of the time and giving her life for horse riding had an impact on her relationship. As it became her number one priority, Jack feels left out. Himself a professional dirt bike racer, he knows what an athlete lifestyle looks like and what it takes to pursue high-level. Indeed, practicing at this level means making a lot of sacrifices even more when animals are involved. Getting up in the morning to take care of them, being hurt all the time whether you are on the horse or not, practicing for hours to have the smallest results, face all the disappointments and the unexpected events and start it all over again the next day. Being a showjumper is a no-rest job. It takes most of Isabella’s energy and when she’s home it’s hard for her to give time and attention to anything else. Saddlebrook explains this relationship endangered by sport. No matter how strong it is, being at opposite sides of the country created a distance that none of them was expecting. Isabella is not only traveling to compete but as a coach she also follows most of her boarders to shows. Between New York, Saratoga Spring, Ocala and Wellington, it’s not always easy for Isabella to relax and spend quality time with her beloved. Jack is the first one to feel the distance between them. He supports Isabella in her career, but he knows is not the priority anymore. He still tries to fix their falling relationship. Does he still believe in them, or he doesn’t want to admit that their relationship could end? That’s what you will discover in the lines of Book. You will be the spectator of the effort of Jack to fight for this damaged love story while focusing on his job and taking care of the horse facility when Isabella is away competing. If you want to pursue a professional career in your sport, this book will be able to enlighten multiple aspects of high-level. This will give you an idea of the perseverance, strength and outcome involved. We always see the bright side and this image of the happy athlete, doing what he dreamt of and following his passion. But passion is not always enough, and the story of Isabella and Jack will show you how easy it is to lose the important things in life. Visit now: https://www.kasdynclick.com/ Email info@kasdynclick.com for the $5 book discount!

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QA Testing Course Content: MANUAL TESTING SDLC 1. What are the different phases of SDLC? 2. How does the process of Software Development Start? 3. Project Initiation 4. Requirement Gathering and Analysis 5. What is Requirement document and what it contains? 6. What is use case document and what it contains? 7. What is Basic path and Alternate Path? 8. Role of Business Analyst 9. Example for explaining each phase 10. Role of technical specification team 11. What is Technical specification document? 12. What is System Design? 13. Role of Design team 14. What is design document? 15. Role of architecture team 16. System development 17. Role of development team 18. Deliverable of Development phase 19. System testing 20. Role of testers and types of testing 21. User acceptance testing 22. System deployment 23. System maintenance 24. Events in the maintenance phase like bug fixes 25. STLC 26. How are the phases of STLC carried out? 27. What is testing? 28. Role of testers 29. Why do we need to test? 30. Activities involved in the testing phase 31. What is test plan and test case document? 32. Steps of test case execution 33. What does test case document contain? 34. How to write test case document? 35. What is required to test any application? TEST CASES 1. What is test case? 2. What does test case document contain? 3. How to write test case document? 4. Different test case techniques TEST PLAN 1. What is Test Plan? 2. How to write test plan document? 3. What does the test plan document contain? 4. Who writes and approves the test plan document? 5. How manage the test case documents? 6. What is the pass/fail criterion? TYPES OF TESTING 1. Different Phases of testing 2. What is unit testing? 3. What is Minimum acceptance testing? 4. What is integration, system and system integration testing? 5. What is User acceptance testing? 6. What is Regression Testing? DEFECT ANALYSIS 1. What is a defect? 2. Various Defect tracking tools 3. How to use the defect tracking tools? 4. How to enter the details of defect in the defect tracking tool? 5. How to identify a defect? What is severity and priority? TRACEABILITY MATRIX 1. What is Traceability Matrix[TM]? 2. Who Prepares the TM document? 3. What is the reference for writing TM? 4. What is the use of TM? 5. What is present in the TM document? 6. Sample TM 7. Tools used for developing TM Various Teams and their Roles 1. Configuration Management Team 2. Role of configuration management team 3. What is Deployment? 4. Deployment Team 5. Role of Deployment team 6. Version Control 7. Various version tools and its usage 8. Difference between QC and QA 9. What is automation testing? 10. Why, what and when to automate? 11. Various tools used for automation testing MANAGEMENT TOOL QUALITY CENTER 1. Introduction to Quality Center 2. What is Quality Center ? 3. Why to use Quality Center 4. Version of Quality Center 5. Overview of quality Center user interface 6. Various tabs in Quality center 7. Requirement Module 8. Requirement Module Overview 9. Creating Requirement tree 10. Creating Parent & Child requirements 11. Understanding the Description tab 12. Understanding the History tab 13. Uploading attachments to requirement 14. A glance at various columns in requirement 15. Types of views in requirement module 16. Requirement grid view 17. Requirement coverage view 18. Test Plan Module 19. Creating folder structure 20. Create test cases 21. Requirement coverage 22. Test Lab Module 23. Overview of Test Lab 24. Detail of various tabs 25. Creating folders 26. Creating Test sets 27. Adding test cases 28. Different columns in Execution Grid 29. Execution Flow tab 30. Scheduling Test runs 31. Test Set Properties tab 32. Linked Defects tab 33. Running Tests manually 34. Running Tests automatically 35. Viewing Test results Quality Center Defects Overview of Defects 1. Creating defects after test execution 2. Adding defects in defect module 3. Creating defects during test execution 4. Linking Defects 5. How to close a defect 6. Closing defects after retest 7. Mailing the defects 8. Quality Center reports & graphs 9. Why Reports & Graphs? 10. How to create reports & graphs for Analysis? AUTOMATION TESTING: QUICK TEST PROFESSIONAL 1. Introduction to QTP 2. What is QTP 3. Prepare Before Automation 4. Application Under Test 5. First look at Add-Ins for QTP 6. Understanding the QTP User Interface Setting up preferences in QTP before recording. 1. Different versions of QTP(Text based) 2. Difference between QTP 9.0 and QTP 8.2. 3. Difference between QTP 9.2 and QTP 9.0 4. Difference between QTP 9.5 and QTP 9.2. • Record and run a script • Record a simple script • Save the script • Run the test script • Understand the result Introduction to Object Repository 1. What is Object Repository 2. Types of Object Repository 3. Object Repository Manager 4. Associating shared Object Repository with test 5. Shared Object Repository 6. Local Object Repository 7. Create a shared Object Repository 8. Add objects to shared Object Repository 9. Save an shared Object Repository 10. Modify the shared Object Repository 11. Comparing Local and Shared Object Repository Synchronization 1. What is Synchronization 2. Synchronization in QTP 3. Add Synchronization Steps for an Object Check Point 1. What is Check Point 2. Using Standard Check Point 3. Using Text Check Point 4. Using Access ability check point 5. Using XML Check Point Database checkpoint 1. What is database checkpoint 2. Writing SQL Query using Microsoft Query 3. Parameterize a database checkpoint 4. Output Values 5. What is Output value 6. Using Standard Output value 7. Using Text Output value 8. Using Database Output value 9. Using XML Output value Data Driven Test 1. What is Data Driven test 2. What is Parameterization http://trainingforu.blogspot.in/ Contact Person: Ashwini (M) 09620914455. 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