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Marketing 5th edition


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Thane (Maharashtra)
Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
₹ 26.009,09
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Thane (Maharashtra)
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
₹ 4.228,74
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Thane (Maharashtra)
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
₹ 45.004,05
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Thane (Maharashtra)
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
₹ 10.048,71
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Thane (Maharashtra)
The 5 th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
₹ 10.524,90
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Hyderabad (Andhra Pradesh)
Pmbok Guide 5th Edition With Q&as for the Pmbok Guide Fifth Edition. Brand new ordered from PMI. Not even opened.
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Noida (Uttar Pradesh)
Manhattan GMAT 5TH EDITION + Manhattan GMAT foundation Math + GMAT review 13th edition official Guide + GMAT Verbal review
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Pune (Maharashtra)
PMBOK Guide- A Guide to the Project Management Body of Knowledge 5th edition. Unused. New condition.
₹ 1.900
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Thane (Maharashtra)
About Us | Shipping Policy | Restocking fees | Return Policy Author: Publisher: Houghton Mifflin Release Date: 25/10/1993 Seller Category: -- Qty Available: 1 Condition: Brand New ISBN: 9780395624388 Title: The Columbia Encyclopedia, 5th Edition Notes: Ships Today. Free Shipping. Please note: You will have only one chance to make me an offer so please be reasonable while making offer. Checkout the lowest price available on internet and I might be able to match it. I will not give away book for almost free. Item is non-refundable if item is sold through best offer. If you use buy it now, item is refundable within 30 days. 24*7 Customer Service.
₹ 3.203
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Patna (Bihar)
IIT-JEE Chemistry Challenger 5th Edition By Dr. O. P. Agarwal And Dr. J.B. Yadav Book
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Guwahati (Assam)
PMBOK Guide (5th Edition) in new condition Original Version Purchased in later part of 2017 (price negotiable if availed by 15th Feb'18)
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Delhi (Delhi)
This book contains completely solved recruitment exam papers of examinations such as Combined Higher Secondary (10+2) Level, Combined Graduate Level (Tier I), Stenographer (Group C&D), Central Police Force (CPO SI/ASI), Multi Tasking, Constable (GD) and Food Corporation of India (Assistant Grade III). Jagran Josh Shop offers To buy SSC Solved Papers 5th Edition Book. For More Details: http://shop.jagranjosh.com/ssc-solved-papers-5th-edition-book.html
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India (All cities)
College Book Store | Buy Biochemistry 5th Edition 2020 | MBBS and other medical books online at best prices in India on College Book Store. For reviews & author details visit now!
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Thane (Maharashtra)
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
₹ 15.938,20
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Thane (Maharashtra)
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers.   Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
₹ 6.649,60
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