Sports marketing

Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. The first part of the text provides an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. The second part of the text provides detailed coverage of the marketing of sports products, increasing media audiences and live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. Sports Marketing fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.

For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range an in-depth examination of tools and methods that increase the value of the product for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.

About Us | Shipping Policy | Restocking fees | Return Policy Author: Ken Kaser Publisher: South-Western Educational Pub Release Date: 14/05/2004 Seller Category: -- Qty Available: 1 Condition: Brand New ISBN: 9780538440493 Title: Sports and Entertainment Marketing Notes: Ships Today. Free Shipping. Please note: You will have only one chance to make me an offer so please be reasonable while making offer. Checkout the lowest price available on internet and I might be able to match it. I will not give away book for almost free. Item is non-refundable if item is sold through best offer. If you use buy it now, item is refundable within 30 days. 24*7 Customer Service.

About Us | Shipping Policy | Restocking fees | Return Policy Author: Publisher: SAGE Publications, Inc Release Date: 08/08/2011 Seller Category: -- Qty Available: 1 Condition: Brand New ISBN: 9781412973823 Title: Encyclopedia of Sports Management and Marketing Notes: Ships Today. Free Shipping. Please note: You will have only one chance to make me an offer so please be reasonable while making offer. Checkout the lowest price available on internet and I might be able to match it. I will not give away book for almost free. Item is non-refundable if item is sold through best offer. If you use buy it now, item is refundable within 30 days. 24*7 Customer Service.

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Asian School of Business is one of the best colleges for Bachelor of Business Administration (BBA) education in India. BBA is a three year full-time degree course. We also provide Diploma in Corporate Communication, Diploma in Media & Entertainment, Diploma in Digital Marketing, Foreign Language and Corporate Communication. ASB provide all type of facility to the student for his degree course as Events, Clubs, Inter- collegiate fests, Sports Activities, Picture Gallery, Anti Ragging Policy and extra-curricular activities.

TJohn Group of Institution, Bangalore has completed 23 years of its Glorious Existence in the Hi-Tech Garden City, Bangalore. It is worth mentioning that T. John Institute of Management & Science(TIMS) was established under the aegis of TJohn Group of Institutions for promoting Professional Education in the year 2004-05. T John Institute of Management & Science (TIMS) established to set up a world class institution that can provide high quality professional education to transform the students to meet the present day need of the industry and society. TIMS has acquired a distinctive position among the top few Business Schools in the country. TIMS affiliated with Bangalore University, approved by All India Council for Technical Education (AICTE), New Delhi and accredited by NAAC. At present our Institute offers both Under Graduate and Post Graduate programs under two different departments i.e. Department of Management and Department of Commerce. Under Graduate Programs: 1) Bachelor of Commerce (BCOM) Duration: 3Years (6 Semester) Eligibility: Pass in 10+2/12th std/PUC from any recognized board Fees: Rs. 35000/- per Semester payable from 1st Semester to 6th semester, for three years 2) Bachelor of Business Administration/Management (BBA/BBM) Duration: 3Years (6 Semester) Eligibility: Pass in 10+2/12th std/PUC from any recognized board Fees: Rs. 35000/- per Semester payable from 1st Semester to 6th semester, for three years Master Degree Program: 1) Master in Business Administration (MBA) Duration: 2Years (4 Semester) Eligibility: Any Degree with 50% (45% SC/ST/OBC/Category-I Applicable only for Karnataka students) marks from recognized university, Should have take KMAT/CMAT/CAT/MAT/PGCET Fees: Rs. 1,50,000/- for 1st Semester and Rs. 75000/- for each for 2nd, 3rd and 4th Semester Additional value added certification courses leading to campus placement: i) Tally certification ii) Digital Marketing iii) Lean Management& Six Sigma iv) Equity Trading and Investment v) Advance Business Analytics with ‘R’ vi) Advance Microsoft Excel Advantages in TIMS: 1) Scholarship for Meritorious Students 2) 100% First Class in University Exam 3) 100% Campus Placement Assistance 4) Foreign Trip for MBA students 5) Excellent Infrastructure 6) Qualified and Industry Experienced Faculty 7) Internet and Wi-fi Enabled Campas 8) Modern Lab 9) Digital Library 10) Hostel for Boys And Girls 11) Mentoring Cell 12) Fully Computerized Environment 13) Hygienic Food Court Canteen 14) Anti Ragging Cell 15) Adequate Playground with Sports Department For more details or admission quarry contact: 7411753374, 7411753341, 080-40250562 Address: No. 88/1, Gottigere, Bannerghatta Road, Bangalore, Karnataka-560083