Text cases

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges―ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. * New "Applying. to" and "Integrating. with" sections highlight topical marketing and business areas. * 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment.. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

QA Testing Course Content: MANUAL TESTING SDLC 1. What are the different phases of SDLC? 2. How does the process of Software Development Start? 3. Project Initiation 4. Requirement Gathering and Analysis 5. What is Requirement document and what it contains? 6. What is use case document and what it contains? 7. What is Basic path and Alternate Path? 8. Role of Business Analyst 9. Example for explaining each phase 10. Role of technical specification team 11. What is Technical specification document? 12. What is System Design? 13. Role of Design team 14. What is design document? 15. Role of architecture team 16. System development 17. Role of development team 18. Deliverable of Development phase 19. System testing 20. Role of testers and types of testing 21. User acceptance testing 22. System deployment 23. System maintenance 24. Events in the maintenance phase like bug fixes 25. STLC 26. How are the phases of STLC carried out? 27. What is testing? 28. Role of testers 29. Why do we need to test? 30. Activities involved in the testing phase 31. What is test plan and test case document? 32. Steps of test case execution 33. What does test case document contain? 34. How to write test case document? 35. What is required to test any application? TEST CASES 1. What is test case? 2. What does test case document contain? 3. How to write test case document? 4. Different test case techniques TEST PLAN 1. What is Test Plan? 2. How to write test plan document? 3. What does the test plan document contain? 4. Who writes and approves the test plan document? 5. How manage the test case documents? 6. What is the pass/fail criterion? TYPES OF TESTING 1. Different Phases of testing 2. What is unit testing? 3. What is Minimum acceptance testing? 4. What is integration, system and system integration testing? 5. What is User acceptance testing? 6. What is Regression Testing? DEFECT ANALYSIS 1. What is a defect? 2. Various Defect tracking tools 3. How to use the defect tracking tools? 4. How to enter the details of defect in the defect tracking tool? 5. How to identify a defect? What is severity and priority? TRACEABILITY MATRIX 1. What is Traceability Matrix[TM]? 2. Who Prepares the TM document? 3. What is the reference for writing TM? 4. What is the use of TM? 5. What is present in the TM document? 6. Sample TM 7. Tools used for developing TM Various Teams and their Roles 1. Configuration Management Team 2. Role of configuration management team 3. What is Deployment? 4. Deployment Team 5. Role of Deployment team 6. Version Control 7. Various version tools and its usage 8. Difference between QC and QA 9. What is automation testing? 10. Why, what and when to automate? 11. Various tools used for automation testing MANAGEMENT TOOL QUALITY CENTER 1. Introduction to Quality Center 2. What is Quality Center ? 3. Why to use Quality Center 4. Version of Quality Center 5. Overview of quality Center user interface 6. Various tabs in Quality center 7. Requirement Module 8. Requirement Module Overview 9. Creating Requirement tree 10. Creating Parent & Child requirements 11. Understanding the Description tab 12. Understanding the History tab 13. Uploading attachments to requirement 14. A glance at various columns in requirement 15. Types of views in requirement module 16. Requirement grid view 17. Requirement coverage view 18. Test Plan Module 19. Creating folder structure 20. Create test cases 21. Requirement coverage 22. Test Lab Module 23. Overview of Test Lab 24. Detail of various tabs 25. Creating folders 26. Creating Test sets 27. Adding test cases 28. Different columns in Execution Grid 29. Execution Flow tab 30. Scheduling Test runs 31. Test Set Properties tab 32. Linked Defects tab 33. Running Tests manually 34. Running Tests automatically 35. Viewing Test results Quality Center Defects Overview of Defects 1. Creating defects after test execution 2. Adding defects in defect module 3. Creating defects during test execution 4. Linking Defects 5. How to close a defect 6. Closing defects after retest 7. Mailing the defects 8. Quality Center reports & graphs 9. Why Reports & Graphs? 10. How to create reports & graphs for Analysis? AUTOMATION TESTING: QUICK TEST PROFESSIONAL 1. Introduction to QTP 2. What is QTP 3. Prepare Before Automation 4. Application Under Test 5. First look at Add-Ins for QTP 6. Understanding the QTP User Interface Setting up preferences in QTP before recording. 1. Different versions of QTP(Text based) 2. Difference between QTP 9.0 and QTP 8.2. 3. Difference between QTP 9.2 and QTP 9.0 4. Difference between QTP 9.5 and QTP 9.2. • Record and run a script • Record a simple script • Save the script • Run the test script • Understand the result Introduction to Object Repository 1. What is Object Repository 2. Types of Object Repository 3. Object Repository Manager 4. Associating shared Object Repository with test 5. Shared Object Repository 6. Local Object Repository 7. Create a shared Object Repository 8. Add objects to shared Object Repository 9. Save an shared Object Repository 10. Modify the shared Object Repository 11. Comparing Local and Shared Object Repository Synchronization 1. What is Synchronization 2. Synchronization in QTP 3. Add Synchronization Steps for an Object Check Point 1. What is Check Point 2. Using Standard Check Point 3. Using Text Check Point 4. Using Access ability check point 5. Using XML Check Point Database checkpoint 1. What is database checkpoint 2. Writing SQL Query using Microsoft Query 3. Parameterize a database checkpoint 4. Output Values 5. What is Output value 6. Using Standard Output value 7. Using Text Output value 8. Using Database Output value 9. Using XML Output value Data Driven Test 1. What is Data Driven test 2. What is Parameterization http://trainingforu.blogspot.in/ Contact Person: Ashwini (M) 09620914455. Email: ashwini.hbst@gmail.com For More Details: Contact or Consult Our Office Once.

Load Test Selenium Software Training in Ahmedabad Contact us: Email id: Visit us:www.seleniumtrainings.com Selenium Testing Tools onlinetraining recognizing the need for online training, started offering wide range of quality courses online. Now you can start your training anytime and anywhere without the hassle of attending a traditional classroom environment. OVERVIEW OF SELENIUM Selenium Overview Selenium advantages over other tool Selenium Components Supported Browsers / Environment Flexibility and Extensibility RECORDING TESTS WITH SELENIUM IDE Introduction Installing the IDE Opening the IDE IDE Features Building Test Cases Running Test Cases Writing a Test Suit Using Base URL to Run Test Cases in Different Domains Debugging User Extensions SELENIUM COMMANDS Locating elements Verfiying page elements Opening URLs Clicking on links Text patterns matching with regular expressions Checking checkboxes Entering text in input fields Selecting values in pull-downs Verifying application state Using variables Store Commands and Selenium variables Handling Alerts.Popups IFrame handling

Big Data & Hadoop Classroon Developer Training In Bangalore. Introduction Course Objective Summary During this course, you will learn: • Introduction to Big Data and Hadoop • Hadoop ecosystem - Concepts • Hadoop Map-reduce concepts and features • Developing the map-reduce Applications • Pig concepts • Hive concepts • HBASE Concepts • Mongo DB Concepts • Sqoop Concepts • Real Life Use Cases Introduction to Big Data and Hadoop • What is Big Data? • What are the challenges for processing big data? • What technologies support big data? • What is Hadoop? • Why Hadoop? • History of Hadoop • Use Cases of Hadoop • Hadoop eco System • HDFS • Map Reduce • Statistics Understanding the Cluster •Typical workflow • Writing files to HDFS • Reading files from HDFS • Rack Awareness • 5 daemons Let's talk Map Reduce • Before Map reduce • Map Reduce Overview • Word Count Problem • Word Count Flow and Solution • Map Reduce Flow • Algorithms for simple problems • Algorithms for complex problems Developing the Map Reduce Application • Data Types • File Formats • Explain the Driver, Mapper and Reducer code • Configuring development environment - Eclipse • Writing Unit Test • Running locally • Running on Cluster • Hands on exercises c • Anatomy of Map Reduce Job run • Job Submission • Job Initialization • Task Assignment • Job Completion • Job Scheduling • Job Failures • Shuffle and sort • Oozie Workflows • Hands on Exercises Map Reduce Types and Formats • MapReduce Types • Input Formats - Input splits & records, text input,binary input, multiple inputs & database input. • Output Formats - text Output, binary output, multiple outputs, lazy output and database output • Hands on Exercises. Map Reduce Features •Counters • Sorting • Joins - Map Side and Reduce Side • Side Data Distribution • MapReduce Combiner • MapReduce Partitioner • MapReduce Distributed Cache • Hands Exercises Hive and PIG • Fundamentals • When to Use PIG and HIVE • Concepts • Hands on Exercises HBASE • CAP Theorem • Hbase Architecture and concepts • Programming and Hands on Exercises Case Studies Discussions Thanks&Regards Softech Solution.

HADOOP trainers Required in elegant it services good salary in partime • Introduction to Big Data and Hadoop • Hadoop ecosystem - Concepts • Hadoop Map-reduce concepts and features • Developing the map-reduce Applications • Pig concepts • Hive concepts • HBASE Concepts • Mongo DB Concepts • Sqoop Concepts • Real Life Use Cases Introduction to Big Data and Hadoop • What is Big Data? • What are the challenges for processing big data? • What technologies support big data? • What is Hadoop? • Why Hadoop? • History of Hadoop • Use Cases of Hadoop • Hadoop eco System • HDFS • Map Reduce • Statistics Understanding the Cluster •Typical workflow • Writing files to HDFS • Reading files from HDFS • Rack Awareness • 5 daemons Let's talk Map Reduce • Before Map reduce • Map Reduce Overview • Word Count Problem • Word Count Flow and Solution • Map Reduce Flow • Algorithms for simple problems • Algorithms for complex problems Developing the Map Reduce Application • Data Types • File Formats • Explain the Driver, Mapper and Reducer code • Configuring development environment - Eclipse • Writing Unit Test • Running locally • Running on Cluster • Hands on exercises c • Anatomy of Map Reduce Job run • Job Submission • Job Initialization • Task Assignment • Job Completion • Job Scheduling • Job Failures • Shuffle and sort • Oozie Workflows • Hands on Exercises Map Reduce Types and Formats • MapReduce Types • Input Formats - Input splits & records, text input,binary input, multiple inputs & database input. • Output Formats - text Output, binary output, multiple outputs, lazy output and database output • Hands on Exercises. Map Reduce Features •Counters • Sorting • Joins - Map Side and Reduce Side • Side Data Distribution • MapReduce Combiner • MapReduce Partitioner • MapReduce Distributed Cache • Hands Exercises Hive and PIG • Fundamentals • When to Use PIG and HIVE • Concepts • Hands on Exercises HBASE • CAP Theorem • Hbase Architecture and concepts • Programming and Hands on Exercises Case Studies Discussions Thanks&Regards Elegant IT Services, #nd Floor,Aswath Nagar Varthur main road,Near Railway Fly Over Maratha halli,Land mark: Chemmunar Jewellers,

Learn in just One month Big Data Hadoop,Hadoop,Hadoop by Industry experts in Elegant it Introduction to Big Data and Hadoop • Hadoop ecosystem - Concepts • Hadoop Map-reduce concepts and features • Developing the map-reduce Applications • Pig concepts • Hive concepts • HBASE Concepts • Mongo DB Concepts • Sqoop Concepts • Real Life Use Cases Introduction to Big Data and Hadoop • What is Big Data? • What are the challenges for processing big data? • What technologies support big data? • What is Hadoop? • Why Hadoop? • History of Hadoop • Use Cases of Hadoop • Hadoop eco System • HDFS • Map Reduce • Statistics Understanding the Cluster •Typical workflow • Writing files to HDFS • Reading files from HDFS • Rack Awareness • 5 daemons Let's talk Map Reduce • Before Map reduce • Map Reduce Overview • Word Count Problem • Word Count Flow and Solution • Map Reduce Flow • Algorithms for simple problems • Algorithms for complex problems Developing the Map Reduce Application • Data Types • File Formats • Explain the Driver, Mapper and Reducer code • Configuring development environment - Eclipse • Writing Unit Test • Running locally • Running on Cluster • Hands on exercises c • Anatomy of Map Reduce Job run • Job Submission • Job Initialization • Task Assignment • Job Completion • Job Scheduling • Job Failures • Shuffle and sort • Oozie Workflows • Hands on Exercises Map Reduce Types and Formats • MapReduce Types • Input Formats - Input splits & records, text input,binary input, multiple inputs & database input. • Output Formats - text Output, binary output, multiple outputs, lazy output and database output • Hands on Exercises. Map Reduce Features •Counters • Sorting • Joins - Map Side and Reduce Side • Side Data Distribution • MapReduce Combiner • MapReduce Partitioner • MapReduce Distributed Cache • Hands Exercises Hive and PIG • Fundamentals • When to Use PIG and HIVE • Concepts • Hands on Exercises HBASE • CAP Theorem • Hbase Architecture and concepts • Programming and Hands on Exercises Case Studies Discussions Thanks&Regards Elegant IT Services, #nd Floor,Aswath Nagar Varthur main road,Near Railway Fly Over Maratha halli,Land mark: Chemmunar Jewellers, Bangalore -

Syllabus- Course Objective Summary During this course, you will learn: Introduction to Big Data and Hadoop Hadoop ecosystem - Concepts Hadoop Map - reduce concepts and features Developing the map - reduce Applications Pig concepts Hive concepts Oozie workflow concepts HBASE Concepts Real Life Use Cases Introduction to Big Data and Hadoop What is Big Data? What are the challenges for processing big data? What technologies support big data? What is Hadoop? Why Hadoop? History of Hadoop Use Cases of Hadoop Hadoop eco Syst em HDFS Map Reduce Statistics Understanding the Cluster Typical workflow Writing files to HDFS Reading files from HDFS Rack Awareness 5 daemons Let's talk Map Reduce Before Map reduce Map Reduce Overview Word Count Problem Word Count Flow and Solution Map Reduce Flow Algorithms for simple & Complex problems Developing the Map Reduce Application Data Types File Formats Explain the Driver, Mapper and Reducer code Configuring development environment - Eclipse Writing Unit Test Running locally Running on Cluster Hands on exercises How Map - Reduce Works Anatomy of Map Reduce Job run Job Submission Job Initialization Task Assignment Job Completion Job Scheduling Job Failures Shuffle and sort Oozie Workflows Hands on Exercises Map Reduce Types and Formats Map Reduce Types Input Formats - Input splits & records, text input, binary input, multiple inputs & database input Output Formats - text Output, binary output, multiple outputs, lazy output and database output Hands on Exercises Map Reduce Features Counters Sorting Joins - Map Side and Reduce Side Side Data Distribution MapReduce Combiner MapReduce Partitioner MapReduce Distributed Cache Hands Exercises Hive and PIG Fundamentals When to Use PIG and HIVE Concepts Hands on Exercises HBASE CAP Theorem  Introducti on to NOSQL Hbase Architecture and concepts Programming and Hands on Exercises Case Studies Discussions Certification Guidance Fee- INR+100 INR Registration Duration-45 hours(weekdays & weekends) Online training available on request Get trained on latest technology by ZEN industry expert. Technology: Java-SCJP/OCJP/Hibernate/Struts/Sprint etc.NET- VB.Net/C#/ASP.net/ MVC frarmrework etc Big data/Hadoop etc ETL/ data Stage/SQL Oracle// DBA/App / forms & reports etc C,C++ PHP/HTML5/javascript/JQuery/AJAX/AngularJS etc For other course like software testing, java, PHP, web technologies, Mobile application using Android/iOS and phone GAP please visit our office or contact us on given number Zeuristech Enterprise Networks Pvt. Ltd.,-ZEN 2nd Floor, Saikar Complex,Beside Ginger Hotel Bhumkar Chowk -pune- Land Mark- ICICI/AXIS Bank ATM Building

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs―through cases, exercises, and testimonials―that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

"Trusts Textbook" is an accessible, approachable text designed to set out in clear and comprehensive terms the essential content of undergraduate degree courses in trusts. The nature and history of equity is also considered in detail and equitable remedies are discussed throughout the context of trusts law. The text elucidates the relationship between trusts, property, contract and restitution to enable students to map out conceptual connections between competing legal ideas. There is also a focus on modern cases in the commercial sphere to reflect the constantly changing and socially-significant role of trusts and equity. The text is supported by frequent self-assessment questions and research exercises designed to support and reinforce the student's learning experience. The web-site accompanying the text contains carefully selected extracts from primary and academic articles. It also contains guide answers to end-of-chapter summative assessments contained in the text.

Duration: 8 Weeks(Weekdays Batch)/9 Weekend(Weekend Batch) Prerequisites •Knowledge of Manual Testing Core Java 1.Overview of Java •OOP’s, Data Types and Variables •Operators, Control Structures •Strings, Arrays 2.Objects and Classes •Object, Classes and Methods •Method Overloading •Constructors 3.Inheritance •Types of Inheritance •Method Overriding 4.Packages and Interfaces •Defining Packages •Extending Interfaces 5.Exception Handling •Fundamentals of Exception Handling •Exception types •Try and Catch and finally •Multiple Catch 6.Collections Framework • •Collection Interfaces and Classes •Iterator, other Classes Basic Selenium 1.Introduction to Automation Testing •What is Automation Testing? •Which Test Cases to Automate? •Different Automation tools •Automation challenges & Mitigations 2.Introduction to selenium •What is selenium? •History and various versions of selenium •Advantages of using Selenium over other tools. •Selenium components 3.Selenium-IDE •Introduction •IDE Features •Building & Running Test Cases •Building and Running Test Suites 4.Selenium Web Driver 2.0 •Why Selenium Web Driver •What is a Driver •Automation Setup for Selenium Web Driver •Configuration of Selenium Jar using Eclipse 5.Identification of Locators •Tools to identify elements/objects •Setup for Firebug, Firepath •Different methods of finding element oBy ID, By name, class oBy Xpath, By Tag name oBy Link text oBy CSS oUsing Effective X-path 6.Selenium Commands •Various types of operation that can be performed on any elements and how to use them. •Browser Commands, Navigation Commands •Working with different browser •Handling Checkbox, RadioButton •Dropdown and Select Operations •Capturing Screen shots •Handling Keyboard Event and Mouse Event •Multiple Window Handling •Alert & Pop Up Handling. 7.Handling WebTables •What is WebTables •Extracting values from WebTables •Static and Dynamic WebTables 8.Wait Commands in Selenium •Implicit Wait •Explicit Waits,Expected Conditions Advanced Selenium 1.Framework Designing •What is Framework •What is a Framework? •Different Types of Framework. •How to Design a framework? •Data Driven Framework using Excel oDownloading and configuration of Apache POI oExecuting Testcases from Excel 2.TestNG Framework •Test NG & TestNG features •How to integrate TestNG with Eclipse •Test NG Annotations •TestNG Reporting 3.POM Framework •Advantages of POM •How to implement •Using Page Object and Page Factory 4.Cucumber Framework •What is BDD •Cucumber implements BDD •Preparing Features File having test scenario •Writing a step definition •Writing Runner Class •Given, When, Then, And, But annotations and usage in features class •Passing parameters in Step Functions •Using regular expression in step implementation to parameterize •Parameterize complete scenario using features class •Datatable in Cucumber and its implementation •Running Cucumber through ANT Pretty, Tags and Glue •Junit Report Generation in Cucumber •Cucumber HTML Reports Log4j Usage •Using Assertions to report failure •Running simple feature/Step scenario •Introducing selenium layer - WebConnector •Building custom functions in WebConnector •Building a simple test case •Implementing logging using Log4J •Executing project from eclipse •Executing project from ANT •Generating Junit, Cucumber reports •Background and Pending Exception •Parameterizing/repeating test cases from feature classes •Implementing/deciding Tags •Running all/limited tests 5.Reporting •Using Report NG for generating reports through TestNG •Log4j -What is Log4j, how to use it, integration of Log4j with Eclipse 6.Build Tools -Maven •How to create a maven project in Eclipse •Maven Build Cycles. •How to compile and Run tests using Maven 7.Continuous Build Integration tools- Jenkins •What is Jenkins and how to use it •How to integrate Jenkins with Eclipse 8.Selenium Grid •Introduction & Architecture of Selenium Grid •Configuration of Selenium Grid(Hub And Node) •Writing a Sample Script using Selenium •Some Practice and Sample Programming using Grid Hands on Experience on Industry Project, Mock Tests & Interview Tips

Selenium 3.0 Training Course Fees: 10K Upcoming Batch 1: 6th January Why to do Selenium Training ? Selenium is an open source tool and supported by a large volunteers of open source developers. Selenium has become one of the most popular automation testing tools in the recent days. More and more organizations are adopting Selenium over other commercial software testing tools. As more and more testing projects are trying implement Selenium and trying replace commercial tools, the companies are looking out for skilled selenium resources. There is a high demand for skilled and trained selenium testers in the market. If you know selenium today, you will sure get multiple job offers from the market, more when it is recession time as everyone is trying to cut the cost. OVERVIEW: Selenium Webdriver is the latest offering in the set of tools provided by Selenium. It is the most widely used open source web-application test automation tool. This training will provide insight into features and components of Selenium Webdriver. It will also provide an exposure to API testing, automation script writing using java and automation frameworks. PREREQUISITES: 1. Have knowledge of Manual testing 2. Willingness to learn and succeed in career RECOMMENDED FOR: This course is appropriate for both fresh graduates, and experienced software professionals under following categories: • Software Test Engineers • Analysts / Business Analysts / System Analysts • Software Developers • Module Leaders • Test Managers • Anyone involved in QA or QC activities • Anyone who is new to automation and may be new to testing OBJECTIVES: Upon completion of this course, you will be able to: • Learn how to use Eclipse and complementary tools (e. g. Firebug). • Understand core Java fundamentals. • Understand Junit testing frameworks. • Understand API testing. • Understand Selenium components i. e. Selenium IDE, Selenium RC, Selenium Webdriver, Selenium Grid. • Learn how to identify efficient location strategy. • Write efficient code and achieve low maintenance of automation framework. • Understand Selenium Webdriver APIs. Write automated test cases using Selenium Webdriver and learn how to handle special cases e. g. alerts / pop-ups, multiple windows, AJAX etc. • Create automation test suites and run automated tests in different browsers. • Generate HTML test reports. • Read configuration data from text files and how to read /write test data from excel files. • Generate test logging. • Learn different types of automation frameworks. TRAINER: 10 + yrs exp in Selenium & working in CMM Level5 Company.

Marketing in Travel and Tourism  aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).   Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

This text provides a clear and comprehensive analysis of the key issues in EU Law. Designed to make the study of EU Law, often complex and abstract, more accessible and user-friendly to students this book makes frequent use of self-assessment questions and activities. A fully cross-referenced companion website contains all the cases and materials discussed in the text.

The 8th edition of "Textbook on Labour Law" has been thoroughly updated to include the provisions of recent secondary legislation and latest cases. Whilst exploring both the practical aspects of labour law and the theoretical issues this text also considers future developments in this fast moving area of law. Covering all essential areas of employment and labour law this text is the ideal resource for students studying law degrees and students coming to the subject for the first time on business courses.

Introduction to Big Data and Hadoop What is Big Data? What are the challenges for processing big data? What technologies support big data? Distribution systems. What is Hadoop? Why Hadoop? History of Hadoop Use Cases of Hadoop Hadoop eco System HDFS Map Reduce Statistics Understanding the Cluster Typical workflow Writing files to HDFS Reading files from HDFS Rack Awareness 5 daemons Developing the Map Reduce Application Configuring development environment - Eclipse Writing Unit Test Running locally Running on Cluster MapReduce workflows How MapReduce Works Anatomy of a MapReduce job run Failures Job Scheduling Shuffle and Sort Task Execution MapReduce Types and Formats MapReduce Types Input Formats - Input splits & records, text input, binary input, multiple inputs & database input Output Formats - text Output, binary output, multiple outputs, lazy output and database output MapReduce Features Counters Sorting Joins - Map Side and Reduce Side Side Data Distribution MapReduce Combiner MapReduce Partitioner MapReduce Distributed Cache Hive and PIG Fundamentals When to Use PIG and HIVE Concepts

Introduction to Big Data and Hadoop What is Big Data? What are the challenges for processing big data? What technologies support big data? Distribution systems. What is Hadoop? Why Hadoop? History of Hadoop Use Cases of Hadoop Hadoop eco System HDFS Map Reduce Statistics Understanding the Cluster Typical workflow Writing files to HDFS Reading files from HDFS Rack Awareness 5 daemons Developing the Map Reduce Application Configuring development environment - Eclipse Writing Unit Test Running locally Running on Cluster MapReduce workflows How MapReduce Works Anatomy of a MapReduce job run Failures Job Scheduling Shuffle and Sort Task Execution MapReduce Types and Formats MapReduce Types Input Formats - Input splits & records, text input, binary input, multiple inputs & database input Output Formats - text Output, binary output, multiple outputs, lazy output and database output MapReduce Features Counters Sorting Joins - Map Side and Reduce Side Side Data Distribution MapReduce Combiner MapReduce Partitioner MapReduce Distributed Cache Hive and PIG Fundamentals When to Use PIG and HIVE Concepts HBASE CAP Theorem Hbase Architecture and concepts Programming

No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.

For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.

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The new edition of "Textbook on Land Law" continues to provide a modern and practical approach to the subject (emphasising law as it is, rather than as it was) which has proved more attractive to students on a wide range of courses. The tenth edition has been fully updated and takes account of both statutory and case law developments. There are detailed accounts of the introduction of commonhold, and the other implications of the Commonhold, and Leasehold Reform Act, and also of the changes in the land registration system that came into effect in October 2003. The impact of the Human Rights Act of 1998 is considered throughout the text. Discussions of recent case law developments includes consideration of the decisions of the House of Lords in Aston v Countlow, PCC v Wallbank, the expected decision in Ghaidan v Goedin-Mendoza, and the Court of Appeal cases: Jennings v Rice, Campbell v Griffin and Peacock v Custins.

Truly global in coverage, the third edition of Textbook on International Human Rights provides a concise introduction for newcomers to the subject. Beginning with a brief analysis of the development of international human rights and the history of the subject, the text allows full consideration of the work of the UN before turning in more detail to regional systems of human rights, focusing on Europe, the Americas and Africa. The second half of the book looks at a variety of substantive rights ranging from the right to liberty to the right to work and the right to education, with illustrations from both regional and international law. The strength of the The Textbook on Interntational Human Rights lies in its clarity and broad scope, with the focus on making the subject easily accessible to those with little or no prior knowledge of the subject. The author guides students through the complexities of each topic before providing a wealth of recommendations for further reading, essential cases and useful websites at the end of each chapter. Textbook on International Human Rights continues to be relied on by students worldwide as the first book to turn to for clear, accurate coverage and guidance for further research. Online Resource Centre The textbook is also supported by a website providing case updates, extended referencing and links to relevant websites.