Visitors leads landing

Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website. Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before: One main Call-To-Action (CTA) The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken. Benefit-Oriented headline A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers. Understanding Customers The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA. Design The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth. Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business. To know more: https://binaryic.com/knowledge-center/landing-page-optimization/

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Convert visitors into leads with your ideal landing pages with Codezeros. We considers all the aspects before creating an ideal STO landing page. Our team uses concepts of natural reading sequence, minimalism, color theories, and psychology of web design to develop a landing page that conveys in a manner that leaves a lasting impact.

Convert visitors into leads with your ideal landing pages with Codezeros. We consider all the aspects before creating an ideal STO landing page. Our team uses concepts of natural reading sequence, minimalism, color theories, and psychology of web design to develop a landing page that conveys in a manner that leaves a lasting impact.

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Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

What is SEO copywriting? SEO copywriting is associated with making the content for the website to boost the SEO efforts. The content is purely themed i.e. it is related to the website topic. SEO copywriting is sometimes associated with doorway pages or cloaking which is a technique to fool the search engines in which a webpage is created with random keyword stuffing and a redirect is implemented in the webpage that leads to a normal webpage. But that’s not true SEO copywriting is concerned with making the landing and optimized pages for search engines. It is totally a white hat SEO gaining momentum day by day. There are several advantages of SEO copywriting *Search engines love content rich site, so adding the content helps in gaining ranking in Search engines. *We could include important keywords and phrases which is not possible in other sections of the website thereby achieving the results for the targeted keywords. *Writing articles and their submissions to leading articles directory regularly helps in achieving and maintaining the existing rank of the website in Search Engines. *Writing and posting Press releases (Corporate event, news, happenings) in several PR related directories do boost up the rankings. *Also the themed content attract more visitors to our website who are eager to know and explore more about our services / products. *SEO copywriting is also used in updating blogs and feeds regularly, an another plus point for web promotion. TechTiko's copywriting services comprises: *Themed website content creation *Articles writing *Writing Press releases *Blog postings *Social Media Posts Get a Quote for yourself Right Away.

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Social marketing and social advertising are an integral part of your strategy, at its heart, Social Media is about people, conversations and capturing leads and sales from those relationships. The Social Media Marketing Executive will implement the company’s Social Media marketing. Executive includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Marketing Executive is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.  Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.Content creation and management: content marketing.Interaction with users: community engagement.Social commerce: leads, calls to action and conversions in social media.Monitoring: online media, information sources and social channels.Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.Fan building: based on achieving specific ROI objectives.Contests and campaigns: creative input, development, starting up and monitoring.Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.Keyword optimisation and improvement in new SEO/SEM opportunitiesEmail marketing: development, creative input, running, results and campaigns.Database: creation, management and maintenance of the database, making it larger and more streamlined.Website: content optimisation and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.Video-marketing: optimisation, search, keywords, sponsored videos, marketing.e-Commerce: creation and generation of online sales opportunities.Reports: online sales, online positioning, online reputation, online results.Community: leading online communities, brand representation in different forums and communities.Online branding: searching, identifying and improving all brand-related aspects in social media.Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.Manage Social Media marketing campaigns and day-to-day activities including:Curate relevant content to reach the company’s ideal customers.Create, curate, and manage all published content (images, video and written).Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.Conduct online advocacy and open stream for cross-promotions.Develop and expand community and/or blogger outreach efforts.Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).Design, create and manage promotions and Social ad campaigns.Compile report for management showing results (ROI).