Professional SEO Training in Kochi primarily aimed to provide you with advanced theoretical as well as practical knowledge in handling various SEO projects to become a skilled “SEO Specialist". High level course structure and the ability to optimize any website for better search engine visibility which helps you to bring your website or your client's website to the top of all major search engine results. The training is provided by experienced hands that has been in the IT Industry for more than 15 years in various IT fields and is also a freelance Digital Marketing Consultant. It’s the world of Digital Marketing and a good percentage of people use search engines to find products and services online. Today Search Engine Optimization [SEO] is a key to business success and helps clients in getting top-spots in search result pages of Google and other search engines for their services/products. SEO Training Modules & Course Syllabus. Course Syllabus Session 1: On-page Optimization •What is On-page Optimization •Keyword Research with Google Keyword Planner •How to select Domain Name? •Page Naming {URL Structuring} and Folder Naming •Image Naming, Image Title and ALT Tags Creation •What are Meta Tags - Description, Keywords, Author, Country, Robots •Redirection Tags •Headings Tags {H1 to H6} •What is Content Writing? •SEO Friendly Content Writing {Insert keywords in content} •Anchor Text, Link Title •Robots.txt file use and creation •HTML Sitemap creation •XML Site Map Creation •ROR text sitemap •Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool) •Why is Alexa Rank Important? •Alexa Integration Session 2: Off Page Optimization •What is Off-page Optimization? •What are Backlinks? •Why Backlinks are Important? •How to Get Backlinks? •Difference between Do-Follow and No-Follow Backlinks •What is Google Page Rank? •How to increase Page Rank? •Search Engine Submissions •What is Content Writing? •Directory Submissions •Article writing and submissions •Press Release writing and submissions •Blog posting and comment writing •Classifieds posting •Forum Posting •Business Listing •Social Bookmarking •Social Networking •RSS Feeds •Link Exchange (one way, two way and three way) Session 3: Basics •What is Search Engine Algorithms? •How Algorithms Work? •Why Search Engine need to update its Algorithm? •Search Engine Penalties and Recoveries. •Why Search Engine Penalize a website? Session 4: Advanced •What is Google Panda Algorithm? •What is Google Penguin? •What is Google EMD Update? What You Will Learn: Introduction to search engine optimization (SEO). How to research and select appropriate keywords to target. How to successfully integrate search keywords within your web site copy. How to optimize each page of your web site step-by-step. How to create effective Page Title Tags. How to create an effective and optimized META Description Tag. How to create an effective and optimized META Keywords Tag. Overview of various important search engines and directories. How to submit your site to important search directories. How to submit your site to crawler-based search engines. An overview of what search engines consider to be "spam". Web design elements to avoid ensuring your site is search engine compatible. How to monitor your search rankings and site traffic. Who Should Take This SEO Course? Marketing executives entrusted with the responsibility of promoting their company's web sites or clients' web sites. Small business owners wanting to learn how to promote their web sites on the search engines. Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios. Web site designers wanting to offer search engine marketing services to their clients. Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills. Webmasters intended to increase traffic of their web sites via search engines. Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization. Contact Us: Course Duration: 1 Month Regular Training Course Fee: Rs 7000/- Per Batch Strength: 10 Students Timing: 9:30 Am to 1 Pm Batch Commencement Date: To be Informed. Phone: 9947391218


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