DIGITAL MARKETING CLASSES IN KOTHRUD IN PUNE

Digital Marketing Training: Get training from 10+ years of experienced professional..Course fees: for businessman: 15000, and for student 20,000 Course Content Digital Marketing Training included the below expertise: SEO (Search Engine Optimization) SMO (Social Media Optimization) SEM (Search Engine Marketing) Google Analytics SEO Training (15 Hrs) Following are the parameter is undertaken for the SEO Training /coaching WEBSITE AUDIT AND BENCHMARKING How to identify the current website errors Identify the Scope of improvement How to Benchmarking the website WEBMASTER AND ANALYTICS TOOLS Tool integration Learning of all tools Parameter and report creation Custom dashboard reporting Geo location setup URL cashing and removing Keyword performance RESEARCH AND ANALYSIS Keyword research Keyword selection Keyword creation (long tail, exact, broad etc..) Competitor research and identification ON-PAGE OPTIMIZATION Website architecture as per Google guiding URL mapping URL architecture Internal linking and navigation Meta Data creation Image optimization Page speed checking and optimization Header tags Canonical tags Content duplication Content optimization Crawler management Website accessibility Robots file creating XML Sitemap creation with priority setup and implementation OFF PAGE OPTIMIZATION Social Submission Back link creation News marketing Content Marketing Business Listing Social Networking Google Map Listing Info-graphic, PDF, and PPT marketing Local Classifieds Forums and Communication creation Local Market place Online Business Store creation TOOLS AND REPORTING LEARNING Free SEO add-ons SEO tool Reporting Tools Benchmarking tools Website analysis tools SOCIAL MEDIA MARKETING TRAINING (10 Hrs) FACEBOOK Facebook for Branding Using Facebook as Company Facebook for Sales Facebook Ads Facebook for SEO LINKEDIN LinkedIn for Branding Company Profile Encouraging Employees to Use LinkedIn LinkedIn for Sales LinkedIn for SEO LinkedIn Ads YOUTUBE BRANDING YouTube for Branding Examples of YouTube Channels Subscribers YouTube for Sales YouTube for SEO TWITTER Twitter for Branding Twitter for Sales Promote Your Products and Services Responding to Users' Needs Twitter for SEO SEARCH ENGINE MARKETING TRAINING (20 Hrs) SEM OVERVIEW Understanding Search Engine Marketing (SEM) Snapshot of SEM Industry Advantages of SEM over Other Marketing Methods Organic vs. Paid Traffic MARKETING PLAN Differentiate Your Services 4Ps of Marketing Target and Segment Your Audiences Understand Your Customers INTRODUCTION TO GOOGLE ADWORDS Getting Started with Google AdWords Signing Up for Google AdWords Set Time Zone and Currency Verify our account Activating Your Account NAVIGATING THROUGH GOOGLE ADWORDS User Interface Elements Home Tab Campaigns Tab Opportunities Tab Reporting Tab Billing Tab My Account Tab UNDERSTANDING GOOGLE ADWORDS STRUCTURE AdWords Account Campaign Level AdGroups Level Access Management WORKING WITH KEYWORDS Building Keyword Strategy Keyword Discovery and Keyword Research Keyword Discovery Keyword Research Demo for the Google Keyword Tool Focusing and Targeting Keywords Broad Match Phrase Match Exact Match Setting up Negative Keywords WRITING ADS IN GOOGLE ADWORDS Writing Effective Ads in Google AdWords Call to Action Value Proposition Review of Google's Guidelines DigitalTITA Digital Marketing Training Institute and Techno Agency Website: digitaltita.com