DIGITAL MARKETING - EXPLANATION, IMPORTANCE AND TOOLS - IN INDIA

The world is going digital. Anything you do and anywhere you go, everything is online. So is the business world. Businesses are going digital so is the need for their marketing. We need to promote our businesses online now more than anytime. Marketing through digital means is used across the spectrum by all the industries. In this digital world, everyone wants to make use of a digital platform for their promotion whether its business manufacturing products or providing services, or educational institutions promoting their admission procedures, or political parties woo people to vote for them. In this, I'm going to explain a little about digital marketing and some of its tools. Let's first look at what digital marketing is. Wikipedia says, “Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.” In simple words, digital marketing is promotion of stuff through online mediums like social media, emails, search engine, mobile apps, etc. It is also called Internet marketing, e-marketing and web marketing. Digital marketing helps to interact more with the potential customers, getting feedback from digital marketing is more quick and precise, and it helps in getting to know the customer bases more clearly and understanding the market trends more easily than the traditional methods. Digital marketing comes with many benefits.