SOCIAL MEDIA MARKETING EXECUTIVE IN INDIA

Social marketing and social advertising are an integral part of your strategy, at its heart, Social Media is about people, conversations and capturing leads and sales from those relationships. The Social Media Marketing Executive will implement the company’s Social Media marketing. Executive includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Marketing Executive is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.  Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.Content creation and management: content marketing.Interaction with users: community engagement.Social commerce: leads, calls to action and conversions in social media.Monitoring: online media, information sources and social channels.Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.Fan building: based on achieving specific ROI objectives.Contests and campaigns: creative input, development, starting up and monitoring.Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.Keyword optimisation and improvement in new SEO/SEM opportunitiesEmail marketing: development, creative input, running, results and campaigns.Database: creation, management and maintenance of the database, making it larger and more streamlined.Website: content optimisation and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.Video-marketing: optimisation, search, keywords, sponsored videos, marketing.e-Commerce: creation and generation of online sales opportunities.Reports: online sales, online positioning, online reputation, online results.Community: leading online communities, brand representation in different forums and communities.Online branding: searching, identifying and improving all brand-related aspects in social media.Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.Manage Social Media marketing campaigns and day-to-day activities including:Curate relevant content to reach the company’s ideal customers.Create, curate, and manage all published content (images, video and written).Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.Conduct online advocacy and open stream for cross-promotions.Develop and expand community and/or blogger outreach efforts.Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).Design, create and manage promotions and Social ad campaigns.Compile report for management showing results (ROI).