BEST SEO TRAINING IN CHENNAI IN CHENNAI

SEO TRAINING Part-I What is marketing? What does customer expect from you? Traditional vs. Internet marketing What is Internet Marketing and its components? What is Website and its component? Understanding Static, Dynamic, and micro site Benefits of website What is USP (Unique selling point?) What is web site conversion and how to increase it? What is SEO? SEO or Branding Purpose of SEO Benefits of SEO SEO myth SEO KPI Who uses SEO? • B2B (Enterprise) • B2C (SMB) Buyer persona and SEO SEO strategy for B2B and B2C Hall of fame Who came first? Google or Yahoo? How does Google search and rank? Top five Search engines and their market share? Part-II Understanding search engine algorithm Search engine index Search engine page rank Understanding Google and its product How SEO works (Process)/ SEO life cycle • Design and development • Business goal (content) • Primary goal • UGC (user generated content) • Primary/secondary audience • Secondary goal • Primary /secondary audience • Other goal • Keywords analysis • Self analysis (SWOT) • Competitive analysis • Google alerts Recommended SEO tools a. Google tools b. Free tools c. Paid tools • Elements of websites • Website optimize • Submission • Watch and analysis • Conversion • SEO ROI calculator • SEO KPI • Maintain Types of SEO a. Organic b. PPC c.. Black Hat d. White Hat e. Grey Hat Element of SEO On page • Domain name (URL) • Title • Metatag • Google verification code • Alexa verification code • Keyword description • Filename • Key word and keyword density Off page • ORM (Online Reputation Management) • Rich snippets • Reviews • People profile • Business listing • Events • Product info • Features • ISO/Accreditation • Secure certificate • Directory Submission • Link building/Link juice • H1, H2 • ODP (open directory project) description • ALT text • Image optimization • Video optimization • Copyright information • Navigation • Sitemap (one for user and one for search engine) • Content • Non-text elements • Anchor text • Robots.txt • Social Book marking Submission • Blog Posting • Blog Hosting • Article Submission • Press Release Submission • Forum Posting • Footer Links • Affiliate Marketing • Blog Commenting • Review Posting • RSS Feed Submission (Google reader) • Google Atom Feed • CSS Submission • Video Submission • Mobile site (Google Mobile Optimizer) • Google analytics • Back link • Link bait (adding special freebies and info graphic) • Info graphic • Video • Controversial topics • White paper/battle card • Survey • Interview • Free tools • Awards • Be first to discuss • Profile Creation • Link Wheel • Social Media Optimization • YouTube • Visitors (I will send visitors) • Local classified • Free classified sites • Banner • Viral marketing • Email marketing • Yahoo answer • Wiki answer • Google baraza • Sell free eBook • Auto responder • no follow • SERP (Search Engine Result Page) • 302 and 301 Redirects • W3 validation • Google Caffeine Part-III Webmaster guideline Top SEO techniques SEO terminology Case studies SEO questions and answers for interview SEO glossary SEO proposal SEO practice SEO worksheet SEO checklist Project (follow SEO Process) CONTACT US Feature Software Solutions Pvt Ltd NO.988,Firstfloor,P.H.Road Arumbakkam, Chennai-