JR. COPYWRITER / TRAINEE COPYWRITER IN INDIA

You will write every day. Yes, every day! If it sounds too much then may be what you feel for writing isn’t love but mere infatuation. You will ideate every day. Yes, every day! Yes, your role is as much about ideating as about writing. If writing is your craft, ideating is your tool. You will pursue ideas with perseverance You will put in the hours to arrive at great ideas. And if you fail, you should spring back with a new one. You will write copy not content. All good content is consumed. But when you are creating content for consumption by a specific audience with the intent of eliciting a specific reaction… you are churning copy. On one day, your writing may be about inspiring the young to think for the planet. On another, your writing may be about coming up with a great name for a restaurant. And more… And there’s more you will learn on the job. We mean while you write!