MARKETING OF HIGH-TECHNOLOG Y PRODUCTS AND INNOVATIONS IN THANE

For undergraduate and graduate courses on marketing high-tech products.   Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products   Marketing of High-Technology Products and Innovations  is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.   The  Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.