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A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. * New "Applying. to" and "Integrating. with" sections highlight topical marketing and business areas. * 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment.. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

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Duration: 45 Days. Location: Coimbatore Mode: Online/Offline SAP ABAP Deliverable:- 1.Data Dictionary: 1.1Material Master Creation 1.2Vendor Master Creation 1.3GL Master Creation 1.4Employee Master Creation 1.5Purchase order Details 1.6Sales Order Details 1.7Production order Details 1.8Work order Details 1.9Vendor Payment Details 1.10Customer Payment details. 2.Smart Forms Deliverable: 2.1Purchase Order Print out 2.2Goods Receipt Print out 2.3Return Delivery Printout 2.4Sales Order Print 2.5Delivery Print 2.6Invoice Print 2.7Planned Order Print 2.8Production Order Print 2.9Notification Print 2.10Work Order Print out. 3.ALV Classical, List & Grid Reports:- 3.1List of Material Report 3.2List of Vendor Report 3.3List of Customer Report 3.4List of GL Master Report 3.5List of Planned order & Production order Report 3.6Notification & Work order Report 3.7Purchasing report 3.8Inventory Report 3.9Invoice Report 3.10Sales Order Report 3.11Delivery Report 3.12Invoice Report 3.13Customer Balance Report 3.14Vendor Balance Report 4.Data Migration:- 4.1Material upload 4.2Vendor Upload 4.3Info Record Upload 4.4Source List Upload 4.5Quota Arrangement Upload 4.6Open Purchase Order Upload 4.7Initial stock upload 4.8Customer Master upload 4.9Price Master upload 4.10Customer Material Info Record 4.11Open Sales order Upload 4.12GL Master Upload 4.13Asset Master Upload 4.14Customer Balance upload 4.15Vendor Balance Upload 4.16Bank Master upload 4.17Equipment Master Upload 4.18Functional Location Upload 4.19Task List Upload 4.20Work order Upload 4.21BOM Upload 4.22Work center Upload 4.23Routing Master Upload 4.24Production order Upload 5.User Exit/Enhancements 5.1Material Description changes into 250 Char 5.2Vendor Master Field Changes and Name changes into 150 Char 5.3Purchase Order Exit 5.4Customer Master Description Changes into 150 Char 5.5Sales order Exit 5.6Work Order Exit 5.7Production order Exit 5.8GL Master Description changes into 150 Char 5.9Vendor Payment Text Details Changes 5.10Customer Payment Text Detail changes. 6.Module Pool Program 6.1Material Creation Screen design 6.2Vendor Master Screen design 6.3Customer Master Screen design 6.4GL Master Screen Design 6.5Equipment Master Screen design 6.6BOM Screen design 6.7Purchase Order Screen design 6.8Sales Order Screen design 6.9Work Order Screen design 6.10Production Order Screen design 6.11Vendor Payment & Customer Payment Screen design Project Deliverable Documents:- 1.Functional Specification Design Document 2.Technical Specification Design Document 3.Unit Testing Design Document 4.Integration Testing Design Document 5.User Acceptance Testing Design Document. SAP FICO Module deliverable:- 1.Enterprise Structure:- •Client •Company Code •Chart of Account •Profit Center •Cost Center •Fiscal Year Variant •Posting Period Variant •Field Status Variant •Posting Keys •Tolerance Groups •Document Types 2.SAP FICO Master Data a.GL Master Data b.Customer Master Data c.Vendor Master Data d.Asset Master Data e.Bank Master Data 3.FICO Business Process:- 3.1 Accounts Payable (Purchase Order, Goods Receipt, Invoice, Payment) 3.2 Accounts Receivable (Sales Order, Delivery, Invoice, Payment Receipt) 3.3 Asset Depreciation Process 3.4 GL Accounting Parking, Sample & Recurring Document. 3.5 Internal Order and Profit Center Accounting. SAP MM Module deliverables:- 1.Enterprise Structure:- •Company Code •Plant •Purchase Organization •Storage Location •Purchasing Group 2.SAP MM Master Data 2.1Material Master creation for ROH, HALB, FERT, ERSA etc 2.2Vendor Master: Domestic, import, Subcon, Service, Employee Vendor etc; 2.3 Purchasing Info Record 3.P2P Process:- 3.1Domestic Purchase 3.2Import Purchase 3.3Subcontracting Purchase 3.4Stock Transfer Purchase Inter/Intra Company 3.5Service Purchase 3.6Consignment Purchase 3.7Consumable Purchase 3.8Asset Purchase SAP PP Module deliverable:- 1.SAP PP Master Data a.Material Master Creation b.Bill of Material c.Work Center d.Routing 2.PP Production Process:- 2.1Material Requirement Planning for MTO 2.2Material Requirement Planning for MTS 2.3Material Requirement Planning for Re Order Point 2.4Repetitive Manufacturing 2.5Production Order Process 2.6Process Order SAP SD Module deliverables:- 4.Enterprise Structure:- •Company Code •Plant •Sales Organization •Distribution Channel •Division •Sales Office •Sales Person 5.SAP SD Master Data 5.1Material Master creation for ROH, HALB, FERT, ERSA etc 5.2Customer Master: Domestic, import, Subcon, Service, Employee Customer etc; 5.3 Customer Material Info Record 6.O2C Process:- 6.1Domestic Sales Process 6.2Export Sales Process 6.3Service Sales 6.4Third Party Sales Process 6.5Consignment Sales Process 6.6Stock Transfer Sales Inter/Intra Company Sales. 6.7Rush Order Sales 6.8Cash Sales 6.9Dr Memo/Cr Memo Request 6.10Return Sales Process SAP Functional Module Project Deliverable:- ******************************************************** 1.Scope of the Project 2.AS IS Document 3.TO BE Document 4.BPML (Business Process Master List) 5.PDD/BBP (Process Definition Document/Business Blue Print) 6.Configuration Process Document 7.ABAP RICEF Object List 8.KDS (Key Data Structure) 9.Configuration Document 10.Functional Unit Test Document 11.Functional Integration Test Document 12.Functional User Acceptance Test Document 13.End User Training Document 14.Master Data Upload Process 15.Functional Specification Document 16.Technical Specification Document 17.Technical Unit Test Document 18.Technical Integration Testing Document 19.Technical End User Acceptance Testing Document. 20.User Manual Document 21. 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SAP Live Project Training with 100% Assured Placements in MNC Company! L o o k i n g f o r 1 s t S A P J o b s !!! •Do you thing SAP fresher can get a job! •Do you thing SAP Certified fresher can get a job! •Do you thing End User can get a job! •Do you thing Domain Expert can get a job! Then how the Fresher can enter into SAP World !!! We need to focus 2 things one is Exposure and another one is Experience. Then how to get Exposure and Experience? Duration: 45 days only Real Time Project Project Preparation Business Blue Print Realization/ Configuration Testing Go-Live Support and Implementation SAP ABAP Live Project Deliverable Documents:- 1.Data Dictionary: 1.1Material Master Creation 1.2Vendor Master Creation 1.3GL Master Creation 1.4Employee Master Creation 1.5Purchase order Details 1.6Sales Order Details 1.7Production order Details 1.8Work order Details 1.9Vendor Payment Details 1.10Customer Payment details. 2.Smart Forms Deliverable: 2.1Purchase Order Print out 2.2Goods Receipt Print out 2.3Return Delivery Printout 2.4Sales Order Print 2.5Delivery Print 2.6Invoice Print 2.7Planned Order Print 2.8Production Order Print 2.9Notification Print 2.10Work Order Print out. 3.ALV Classical, List & Grid Reports:- 3.1List of Material Report 3.2List of Vendor Report 3.3List of Customer Report 3.4List of GL Master Report 3.5List of Planned order & Production order Report 3.6Notification & Work order Report 3.7Purchasing report 3.8Inventory Report 3.9Invoice Report 3.10Sales Order Report 3.11Delivery Report 3.12Invoice Report 3.13Customer Balance Report 3.14Vendor Balance Report 4.Data Migration:- 4.1Material upload 4.2Vendor Upload 4.3Info Record Upload 4.4Source List Upload 4.5Quota Arrangement Upload 4.6Open Purchase Order Upload 4.7Initial stock upload 4.8Customer Master upload 4.9Price Master upload 4.10Customer Material Info Record 4.11Open Sales order Upload 4.12GL Master Upload 4.13Asset Master Upload 4.14Customer Balance upload 4.15Vendor Balance Upload 4.16Bank Master upload 4.17Equipment Master Upload 4.18Functional Location Upload 4.19Task List Upload 4.20Work order Upload 4.21BOM Upload 4.22Work center Upload 4.23Routing Master Upload 4.24Production order Upload 5.User Exit/Enhancements 5.1Material Description changes into 250 Char 5.2Vendor Master Field Changes and Name changes into 150 Char 5.3Purchase Order Exit 5.4Customer Master Description Changes into 150 Char 5.5Sales order Exit 5.6Work Order Exit 5.7Production order Exit 5.8GL Master Description changes into 150 Char 5.9Vendor Payment Text Details Changes 5.10Customer Payment Text Detail changes. 6.Module Pool Program 6.1Material Creation Screen design 6.2Vendor Master Screen design 6.3Customer Master Screen design 6.4GL Master Screen Design 6.5Equipment Master Screen design 6.6BOM Screen design 6.7Purchase Order Screen design 6.8Sales Order Screen design 6.9Work Order Screen design 6.10Production Order Screen design 6.11Vendor Payment & Customer Payment Screen design Project Deliverable Documents:- 1.Functional Specification Design Document 2.Technical Specification Design Document 3.Unit Testing Design Document 4.Integration Testing Design Document 5.User Acceptance Testing Design Document. Pre-requisite Skills:- •Certified Trainees with any of the SAP module. •Non Certified also can join this Live Project Training •Should know the complete configuration •Should have knowledge in RICEF Objects •Functional Spec and Technical Spec knowledge. •Knowledge in project deliverable documents such as AS IS, TO BE, PDD, KDS, UT, SIT, UAT and Configurations. •Client handling skills. •Cross module integration •Should have very good communication skills. 1. Total Exp(Domain/Technical): 2. IT Exp: 3. Current Location: 5. Industry: 6. IT-Software / Software Services: 7. Functional Area: 8. Role Category: CONTACT DETAILS: NAME: KHUSHBU 9962684524

Everything ‘Bout Business English Course It is a self-paced, individualized course of study that provides in-text exercises and self-evaluation questionnaires. The Bench Mark test should be taken before any material is studied, to determine the amount of prior knowledge of the subject matter. The post-test should be taken following completion of all course material. By comparing results of the pre- and post-tests, you can measure how effective this course has been for you. 1.Bench Mark knowledge of Business English 2.Choosing Proper Words 3.Planning Writing 4.Business Writing Good Practice 5.Grammar Rules 6.Punctuation and Capitalization 7.Proofreading 8.Use Shorter, More Varied Sentences 9.The Apostrophe 10.Modifiers 11.Be Specific and Use Terms Your Reader Can Picture 12.Using Reduction for Conciseness 13.Streamlining Sentences 14.Parallel Structures 15.Practice using the “You Approach” 16.Using a Positive Tone 17.Process of Editing 18.Active vs. Passive Voice Verbs 19.Three Mechanisms for Formatting Sentence 20.Text and Graphic Presentations 21.Letter Format 22.Formatting Memos & Letters 23.Advice on Writing Effective E-Mail 24.Sexist Language in Business Writing 25.Test your Competency Level in Business Writing 1.Self study Course Material Rs. Hours Live Programs at Institute Rs. Days Residential Course with B/F, Tea, Lunch, Dinner and Accommodation at institute Rs. . Contact: Rekha, (M) , , . IQTI M-17, 6th Main road, HAL 3rd stage, JB Nagar, Bangalore - rd Cross, 7th Main, HAL 2nd stage, Near Indira Nagar club, Bangalore – .

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Professor Richard Sandhusen's brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company's domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text's material. Here is a popular and accessible new addition to Barron's respected Business Review Series.

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

Introduction to computers Business communication Business environment Advertising All 4 books in 500. You can take one or two books also if u want.

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Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges―ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.