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All types of books available Engg text books and study material, MBA books, Dictionary...etc Total mrp of these book is 31,000rs but u can get it for 7,500rs Cont - 6²907³¹⁴03 (whtsp )

Dear student, Thank you very much for your interest in joining MBA program of GITAM University, Bangalore campus. To join GITAM MBA Program offered by Bengaluru School of Management Studies (BSMS), GITAM University, Bangalore campus you can attend any entrance exams in India like CAT, MAT, CEMAT etc with 50 percent in any degree. Those have 50 percent are allowed to join BSMS a premier B-School in Bangalore offering a two year full time MBA programs run prestigious GITAM University approved by UGC, AICTE, MHRD-Govt. of India and Association of Indian Universities (AIU).GITAM University is governed by a team of highly experienced academicians and management, professionals comprising of national and international academicians, CEOs, Presidents, and Former Vice-Chancellors etc. The program has been designed keeping in view the recent trends in business and managerial practices in India and globally. We are identifying growing sectors and designing our programs to suit the changing trends. We will be focusing more on services sector and entrepreneurship development. We strongly believe that our emphasis on quality education with a strong industry orientation and by attracting meritorious and students with a high need for professional excellence like you, we can beat the impact of recessionary tendencies and offer best managerial careers. MBA ADMISSIONS FEE STUCTURE AND FEEPAYMENT SCHEDULE Application Fee INR 700/- Confirmation Fee:-/- DD only draw in favor of “Bengaluru school of Management studies” payable at Bangalore Total Fee including Confirmation Fee (exclusive of Application Fee) INR /- It includes Tuition fees, Examination fees, Library fees, sport fees, Training, free text books and material in all Trimesters & Blazer Year wise Breakup:- First year:- /- Second year:-/- Hostel fee:- Single room accommodation and food Rs. /-per month Refundable caution deposit Rs./- Proposed Timelines Last Date of Application: - 20th April, Selection List Date: - 10nth May, Date for Classes: - 22nd July,

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Tuitions for nursery to 8th class (CBSC/ICSE/SSC) at my place all subjects including computers and G K faculty qualification:doing MBA text for further details ADDRESS::Falaknuma rythu bazar Hyderabad

SRI VIVEKANANDA INSTITUTE offering DIRECT DEGREE program -like BCOM/BSC/BA/BBM through distance education/correspondance/Part time/Evening Course. Admissions are Open for the academic year . Limited seats available. ELIGIBILTY: 1. SSC/INTER PASS OR FAIL 2. METRIC/PUC PASS OR FAIL 3. 7TH, 8TH, 9TH, 10TH, 11TH, 12TH PASS OR FAIL 4. PLUS 2 PASS OR FAIL 5. ANY DIPLOMA COURSE 6. AGE MUST BE GREATER THAN 18YEARS. SALIENT FEATURES: 1. It is just like a 3 years regular course. 2. These are eligible for I-CET & all PG courses in all universities across India and World 3. No prior qualification is required. We ensure 100% Pass Guarantee 4. Regular/part-time/weekend classes available.Attending to classes is optional based on your convenience 5. We are associated with NAGARJUNA UNIVERSITY/KAKATIYA UNIVERSITY/OSMANIA UNIVERSITY/ANDHRA UNIVERSITY 6. We have experienced faculty 7. We provide excellent material, textbooks and test papers. This material is sufficient to score first class in degree. 8. Special batches for housewives and job holders 9. Limited seats available 10. Personal care for each individual 11. Located very close to KPHB bus stop 12. Free career counselling and softskills training for our students. 13. Assistance for job placement for final year students "FAQ" Q1. Is this degree valid for Govt Jobs/higher educations/Promotions? Yes it is valid for any kind of jobs, promotions. You will get the degree from UGC approved University. Q2, Do you have one sitting degrees? Yes, we do provide one sitting courses, however it is only for the lateral entry(i.e., for the people who have disontinued their degree after 1st/2nd year, they are eligible Please note that we are not offering one sitting for direct entries (i.e., for students who have passed or failed INTER/SSC Q3. I am inter fail? Can I join direct degree? Yes, you can join direct first year. You may need to appear for entrance examination which will be conducted by University. Once you pass in the exam, you will be admitted into 1st year degree program. Q4. Where should I write exams? Exams will be conducted only in Andhra Pradesh. All major towns will be having exam centers. Candidates from other states may need to come nearest place in AP and appear for examinations Q5. Can I do MBA after completion of this degree? Yes, You can do MBA. You can appear for I-CET and based on rank in I-CET, you can join any college for MBA Q6. Is the entrance exam mandatory? NO, it is not mandatory for students who have plus 2(Inter). If students does not have Plus 2, it is mandatory to appear for entrance exam. Q7. Which universities you are associated? We process degree applications for Acharya Nagarjun University, Kakatiya University and Osmania University Q8. When is year end exam? Exams will be conducted in April, May timeframe every year Q9. Do you have regular classes for the students? Yes, we have regular classes for B.Com students. For other groups, based on the number of students(strength), we can conduct regular classes. However we have excellent faculty and they are available with us in our institution most of the times and students can come over to institute and clarify their doubts and questions at any point in time The attendance for classes is optional for employees, housewives...etc Q10. I am staying in other country-like Dubai. Can I do degree course in your college? Yes, you can do degree course. However you have to plan your vacation at the time examination and come to India to write exams. It would take 1week to 10 days to write all exams Q11. Do you have any branches in other states? No, We do not have any other branch offices Q12. Are you providing course material-like text books, test papers and important questions? Yes, We are providing complete material. If the candidate reads the above said study material, that would be fine to pass the exam easily Q13. Do you provide any job assistance? Yes, We do have a association with some of BPO companies. We will forward your resumes to them in the final year. Based on the skill set, they will provide the opportunity. Please visit our college for more details:- SRI VIVEKANANDA INSTITUTE OF COMMERCE AND SCIENCE, 2ND FLOOR, KRISHNAVENI ARCHADE,NEAR APOLLO HOSPITAL, OPP: KPHB, HYDERABAD-72, Andhra Pradesh, India. PHONE: ,, (Srinivas, Director),

ECONOMETRICS CLASSES in kolkata for B.Sc Economics Honours, MSC, MMA & MBA COARSE. Classes will cover the THEORETICAL and PRACTICAL both. NOTES, SUGGESTIONS AND MOCK TESTS. special classes for weak students. separate batches for different university solution of all questions from text book and last 10 years. students can also have a crash course for a short span of time. and solutions to all text book questions. notes, suggestions and mock tests. classes at: Ravindra Sarovar maidan and girish park contact: sourav sir

SMS, Varanasi which is internationally accredited offers PGDM, MBA and MCA Programme at the master’s level as well as BBA, BCA and B.Com. at bachelors level. SMS possesses one of the best and ultra modern lush green campus, embedded with Wi-Fi connectivity, centrally air-conditioned class rooms, seven computer labs with over four hundred computer terminals, international summer placements, international student exchange Programme, foreign industrial visits and a lot more thrust on pedagogical activities to inculcate budding managers with the value system that shapes them into global citizen whose wider contributions are expected towards the progress of the business world. Moreover SMS, Varanasi has established Centre For Entrepreneurship, Innovation & Skills Development (CEISD), in order to Develop and Promote the Knowledge Capital on National & International Level through Exploration & Promotion of Ecosystem for Entrepreneurship, Nourish & Mentor the Innovations and Enhance the Multidimensional Managerial, Technical and Human Skills in various dimensions looking towards the changing Global Environment. Authours Guidelines The abstract should not be more than 350 words excluding title and references. The sub theme under which the abstract should be considered must be mentioned. After the acceptance of the abstract contributors are required to send the Research Paper not exceeding words including tables and figures. The text should be double space in 12 point Times New Roman font with 1.5 inches margin all round. The cover page should contain the title of the paper, author's name and brief profile along with the e-mail and the contact numbers. Author's name should not appear anywhere in the paper except the cover page. It facilitates the blind review process. Author should send one separate sheet with abstract, summary of the paper and key words, along with the paper. References should be cited at the end of the paper. This list should mention only those sources cited in the text of the paper. All the tables and figures must be serially numbered. Author would have to certify that the material is unpublished, as well as original. It is the responsibility of author to obtain permission to reprint previously published matter with copyright restrictions. Correspondence and proofs for correction will be sent to first named author. Selected papers to be published in any of our four reputed national journal with the ISSN.

Are you looking for a career in Reporting or as a Data Analyst, but unable to crack the Excel Test in Interview? Are you promoted to a new role, which require Excel Skills to prepare reports? Or want some skill to show your ability to get promotion? Solution is only one.... Join the Excel and MIS Classes conducted at Mayur Vihar Phase 1. Topics:Comparison Excel and , Advance Filter and Sorting, Pivot Table, Lookup and Reference Functions, Index Match, Date and Time Functions, Text Functions, Logical Functions, Information Functions, Formula Merging and Basics of Macros. Who Should Learn: MIS Personals, Account Personal, HR Personal, Quality Analyst, Project Managers, Team Leads, Data Analyst Department, MS Office Specialist, BPO Executives, Final Year MBA Students, others who are looking for a career in Reporting or as a Data Analyst. Call me(Prashant) for demo Classes. Fee for the course is Rs. (Can be paid in two installments) and the duration is 1.5 to 2 months covering each Saturday and Sunday. Refer your friends and get a discount on your fee. If you have any further queries, feel free to call.

Are you looking for a career in Reporting or as a Data Analyst, but unable to crack the Excel Test in Interview? Are you promoted to a new role, which require Excel Skills to prepare reports? Or want some skill to show your ability to get promotion? Solution is only one.... Join the Excel and MIS Classes conducted at Mayur Vihar Phase 1. Topics:Comparison Excel and , Advance Filter and Sorting, Pivot Table, Lookup and Reference Functions, Index Match, Date and Time Functions, Text Functions, Logical Functions, Information Functions, Formula Merging and Basics of Macros. Who Should Learn: MIS Personals, Account Personal, HR Personal, Quality Analyst, Project Managers, Team Leads, Data Analyst Department, MS Office Specialist, BPO Executives, Final Year MBA Students, others who are looking for a career in Reporting or as a Data Analyst. Call me(Prashant) for demo Classes. The duration is 1.5 to 2 months covering each Saturday and Sunday. If you have any further queries, feel free to call.

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Sri Narayana College is a premier educational institute that provides Bachelor’s degree and PG courses through distance learning and correspondence. Even if you didn’t complete your Intermediate, you can pursue higher studies with us. Our salient features are 1.UGC/DEC/AICTE approved 2.Similar to the regular 3 years course 3.Eligible to write ICET or PG courses and qualify to any University 4.Regular/Part-time/Weekend classes available 5.Attending classes is optional 6.Provide text books, test papers and excellent material for exams 7.100% Pass Guarantee Coaching 8.Eligible to appear for any State and Central government jobs 9.Associated with Kakatiya/Alagappa and GITAM Universities •B.COM (Gen &Computer) •BA •BSC (ALL GROUPS) •BBA •BBM •MBA •MCA •MA •M.COM •MSC Admissions are open for the academic year 2016-17. For more details, visit our website Sri Narayana College, Lane opp. HDFC Bank, West Marredpally main road, Secunderabad PH: 9246451525, 040-64551525

LAKSHMI NARAYANA COLLEGE offered all Bachelor Degree Courses like B.A/B.Com (General) / B.Com (Computers)/B.Sc (MPC/MPCS/MSCS/MECS/MPE/IT) through Regular Mode and Distance Education. If the student having Backlogs in Inter or Discontinued Inter or Failed in inter or Dropout in any subject in inter and 12th class.INTER Fail or Discontinued Students also can join Direct Degree and save their Academic Year. By joining in direct Degree they can complete their Inter and Degree within 3 years without wasting an year. We Provide Regular and weekend classes with Experience Faculty. We also offered SSC and Inter one sitting courses available from NIOS (Central Board),APOSS (A.P.Board) and TSOSS (Telangana State Board). 1 This course is just like regular Degree course. 2 The course Duration will be 3 years 3 This Degree is Eligible for Higher Education like Post Graduation Courses in all Universities 4 No prior qualification is required. 5 Students can attend the classes Regularly/weekend/part-time 6 Attending the Classes or not is Optional or based on their convenience 7 We provide good and experience faculty 8 We are associated with all Andhra Pradesh,Telangana and Tamil Nadu state Universities like ACHARYA NAGARJUNA UNIVERSITY / KAKATIYA UNIVERSITY / ALAGAPPA UNIVERSITY / GITAM UNIVERSITY / S.V.UNIVERSITY / S.K.UNIVERSITY 9 Above Universities are Approved by UGC, DEC and AICTE, 10 So this Degree Certificate is valid in all Government Jobs and Private sector Jobs 11 We provide good Materials, Text books and Model Question papers 12 We take Personal care for each and every student 13 There will be a Special batches for Housewives and Job holders Eligibility Criteria For Admission into Bachelor Degree Courses: 1 SSC OR INTER PASS/FAIL? 2 9TH, 10TH, 11TH, 12TH PASS OR FAIL 3 Degree DETAINED OR DISCONTINUED 4 MINIMUM AGE MUST BE GREATER THAN 18 YEARS. keywords: inter fail,inter backlogs,distance learning,correspondence degree,ssc fail,backlogs in inter,direct degree,MBA distance,INTER PASS or FAIL,open university,intermediate fail,inter fail join degree college Please visit our College for more details: LAKSHMI NARAYANA COLLEGE, 2nd Floor,Muthoot Finance Building, Near Anu Furniture Chandanagar,Hyderabad-500 050, TELANGANA, India Web site: www.lakshminarayanacollege.in

LAKSHMI NARAYANA COLLEGE offered all Bachelor Degree Courses like B.A/B.Com (General) / B.Com (Computers)/B.Sc (MPC/MPCS/MSCS/MECS/MPE/IT) through Regular Mode and Distance Education. If the student having Backlogs in Inter or Discontinued Inter or Failed in inter or Dropout in any subject in inter and 12th class.INTER Fail or Discontinued Students also can join Direct Degree and save their Academic Year. By joining in direct Degree they can complete their Inter and Degree within 3 years without wasting an year. We Provide Regular and weekend classes with Experience Faculty. We also offered SSC and Inter one sitting courses available from NIOS (Central Board),APOSS (A.P.Board) and TSOSS (Telangana State Board). 1 This course is just like regular Degree course. 2 The course Duration will be 3 years 3 This Degree is Eligible for Higher Education like Post Graduation Courses in all Universities 4 No prior qualification is required. 5 Students can attend the classes Regularly/weekend/part-time 6 Attending the Classes or not is Optional or based on their convenience 7 We provide good and experience faculty 8 We are associated with all Andhra Pradesh,Telangana and Tamil Nadu state Universities like ACHARYA NAGARJUNA UNIVERSITY / KAKATIYA UNIVERSITY / ALAGAPPA UNIVERSITY / GITAM UNIVERSITY / S.V.UNIVERSITY / S.K.UNIVERSITY 9 Above Universities are Approved by UGC, DEC and AICTE, 10 So this Degree Certificate is valid in all Government Jobs and Private sector Jobs 11 We provide good Materials, Text books and Model Question papers 12 We take Personal care for each and every student 13 There will be a Special batches for Housewives and Job holders Eligibility Criteria For Admission into Bachelor Degree Courses: 1 SSC OR INTER PASS/FAIL? 2 9TH, 10TH, 11TH, 12TH PASS OR FAIL 3 Degree DETAINED OR DISCONTINUED 4 MINIMUM AGE MUST BE GREATER THAN 18 YEARS. keywords: inter fail,inter backlogs,distance learning,correspondence degree,ssc fail,backlogs in inter,direct degree,MBA distance,INTER PASS or FAIL,open university,intermediate fail,inter fail join degree college

LAKSHMI NARAYANA COLLEGE offered all Bachelor Degree Courses like B.A/B.Com (General) / B.Com (Computers)/B.Sc (MPC/MPCS/MSCS/MECS/MPE/IT) through Regular Mode and Distance Education. If the student having Backlogs in Inter or Discontinued Inter or Failed in inter or Dropout in any subject in inter and 12th class.INTER Fail or Discontinued Students also can join Direct Degree and save their Academic Year. By joining in direct Degree they can complete their Inter and Degree within 3 years without wasting an year. We Provide Regular and weekend classes with Experience Faculty. We also offered SSC and Inter one sitting courses available from NIOS (Central Board),APOSS (A.P.Board) and TSOSS (Telangana State Board). 1 This course is just like regular Degree course. 2 The course Duration will be 3 years 3 This Degree is Eligible for Higher Education like Post Graduation Courses in all Universities 4 No prior qualification is required. 5 Students can attend the classes Regularly/weekend/part-time 6 Attending the Classes or not is Optional or based on their convenience 7 We provide good and experience faculty 8 We are associated with all Andhra Pradesh,Telangana and Tamil Nadu state Universities like ACHARYA NAGARJUNA UNIVERSITY / KAKATIYA UNIVERSITY / ALAGAPPA UNIVERSITY / GITAM UNIVERSITY / S.V.UNIVERSITY / S.K.UNIVERSITY 9 Above Universities are Approved by UGC, DEC and AICTE, 10 So this Degree Certificate is valid in all Government Jobs and Private sector Jobs 11 We provide good Materials, Text books and Model Question papers 12 We take Personal care for each and every student 13 There will be a Special batches for Housewives and Job holders Eligibility Criteria For Admission into Bachelor Degree Courses: 1 SSC OR INTER PASS/FAIL? 2 9TH, 10TH, 11TH, 12TH PASS OR FAIL 3 Degree DETAINED OR DISCONTINUED 4 MINIMUM AGE MUST BE GREATER THAN 18 YEARS. keywords: inter fail,inter backlogs,distance learning,correspondence degree,ssc fail,backlogs in inter,direct degree,MBA distance,INTER PASS or FAIL,open university,intermediate fail,inter fail join degree college.

LAKSHMI NARAYANA COLLEGE offered all Bachelor Degree Courses like B.A/B.Com (General) / B.Com (Computers)/B.Sc (MPC/MPCS/MSCS/MECS/MPE/IT) through Regular Mode and Distance Education. If the student having Backlogs in Inter or Discontinued Inter or Failed in inter or Dropout in any subject in inter and 12th class.INTER Fail or Discontinued Students also can join Direct Degree and save their Academic Year. By joining in direct Degree they can complete their Inter and Degree within 3 years without wasting an year. We Provide Regular and weekend classes with Experience Faculty. We also offered SSC and Inter one sitting courses available from NIOS (Central Board),APOSS (A.P.Board) and TSOSS (Telangana State Board). 1 This course is just like regular Degree course. 2 The course Duration will be 3 years 3 This Degree is Eligible for Higher Education like Post Graduation Courses in all Universities 4 No prior qualification is required. 5 Students can attend the classes Regularly/weekend/part-time 6 Attending the Classes or not is Optional or based on their convenience 7 We provide good and experience faculty 8 We are associated with all Andhra Pradesh,Telangana and Tamil Nadu state Universities like ACHARYA NAGARJUNA UNIVERSITY / KAKATIYA UNIVERSITY / ALAGAPPA UNIVERSITY / GITAM UNIVERSITY / S.V.UNIVERSITY / S.K.UNIVERSITY 9 Above Universities are Approved by UGC, DEC and AICTE, 10 So this Degree Certificate is valid in all Government Jobs and Private sector Jobs 11 We provide good Materials, Text books and Model Question papers Eligibility Criteria For Admission into Bachelor Degree Courses: 1 SSC OR INTER PASS/FAIL? 2 9TH, 10TH, 11TH, 12TH PASS OR FAIL 3 Degree DETAINED OR DISCONTINUED 4 MINIMUM AGE MUST BE GREATER THAN 18 YEARS. keywords: inter fail,inter backlogs,distance learning,correspondence degree,ssc fail,backlogs in inter,direct degree,MBA distance,INTER PASS or FAIL,open university,intermediate fail,inter fail join degree college Please visit our College for more details: LAKSHMI NARAYANA COLLEGE, 2nd Floor,Muthoot Finance Building, Near Anu Furniture Chandanagar,Hyderabad-500 050, TELANGANA, India Web site: www.lakshminarayanacollege.in

LAKSHMI NARAYANA COLLEGE offered all Bachelor Degree Courses like B.A/B.Com (General) / B.Com (Computers)/B.Sc (MPC/MPCS/MSCS/MECS/MPE/IT) through Regular Mode and Distance Education. If the student having Backlogs in Inter or Discontinued Inter or Failed in inter or Dropout in any subject in inter and 12th class.INTER Fail or Discontinued Students also can join Direct Degree and save their Academic Year. By joining in direct Degree they can complete their Inter and Degree within 3 years without wasting an year. We Provide Regular and weekend classes with Experience Faculty. We also offered SSC and Inter one sitting courses available from NIOS (Central Board),APOSS (A.P.Board) and TSOSS (Telangana State Board). 1 This course is just like regular Degree course. 2 The course Duration will be 3 years 3 This Degree is Eligible for Higher Education like Post Graduation Courses in all Universities 4 No prior qualification is required. 5 Students can attend the classes Regularly/weekend/part-time 6 Attending the Classes or not is Optional or based on their convenience 7 We provide good and experience faculty 8 We are associated with all Andhra Pradesh,Telangana and Tamil Nadu state Universities like ACHARYA NAGARJUNA UNIVERSITY / KAKATIYA UNIVERSITY / ALAGAPPA UNIVERSITY / GITAM UNIVERSITY / S.V.UNIVERSITY / S.K.UNIVERSITY 9 Above Universities are Approved by UGC, DEC and AICTE, 10 So this Degree Certificate is valid in all Government Jobs and Private sector Jobs 11 We provide good Materials, Text books and Model Question papers 12 We take Personal care for each and every student 13 There will be a Special batches for Housewives and Job holders Eligibility Criteria For Admission into Bachelor Degree Courses: 1 SSC OR INTER PASS/FAIL? 2 9TH, 10TH, 11TH, 12TH PASS OR FAIL 3 Degree DETAINED OR DISCONTINUED 4 MINIMUM AGE MUST BE GREATER THAN 18 YEARS. keywords: inter fail,inter backlogs,distance learning,correspondence degree,ssc fail,backlogs in inter,direct degree,MBA distance,INTER PASS or FAIL,open university,intermediate fail,inter fail join degree college Please visit our College for more details: LAKSHMI NARAYANA COLLEGE, 2nd Floor,Muthoot Finance Building, Near Anu Furniture Chandanagar,Hyderabad-500 050, TELANGANA, India ph:9959943186 / 9030043350. Web site: www.lakshminarayanacollege.in

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

Marketing in Travel and Tourism  aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).   Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.