CONTENT WRITER IN INDIA

Self-Running: The person in this role needs to be self-running and ‘get it’ byunderstanding what is required to develop website content. Each project andsituation is different. This person will need to manage a very daunting and deadlinedriven process. Digging for information, pushing to make deadlines and running solowithout much guidance is par for the course. Organized: The content manager needs to have the organizational andmanagement skills to manage the process of content development. This generallyrequires a project management or producer mentality – the ability to set and makedeadlines, manage resources and budgeted time, set expectations and communicateeffectively. This person needs to be detail-oriented and able to handle multipledeliverables at one time. A writer or editor: The ability to write and edit is a critical component of the rolehowever this person may hire other copywriters to actually produce final content ifhis or her style or writing ability does not match the needs of the project. Editingskills are necessary to help conform the style and tone of various marketingmaterials or previous site copy. Having a background in marketing is helpful but notmandatory. Web savvy: The content manager doesn’t need to know the ins and outs of HTMLbut should be familiar with enough markup to call out links and bolded or italicizedtext. They need to understand how web writing differs from regular marketing copy.Navigational copy needs to be addressed (some call it ‘navitorial copy’) along with descriptions of images and page titles. Paragraphs need to be short and actionoriented. Versed in information design: The content manager and/or copywriter shouldwork very closely with the information designer on the web team. The contentmanager, if this is one of his or her skills, may actually produce what will become thecontent outline and the initial wire frames for the project. This means the contentmanager needs to understand the nuances of navigation, labeling and actionorientedcopy. knows the client’s industry: This is preferred, though not required. A smartindividual can interview, research and gain insight into the client’s industry fairlyquickly. It is a bonus if the content manager has background in the client’s particularindustry, along with the audience who will be interacting with the site.