ARS MARKET SURVEY ANALYSIS IN CHENNAI

ARS MARKET RESEARCH SERVICES PRIVATE LIMITED As such, it can be used for a wide range of project types including tracking, media
measurement, quota, random probability, retARSl audits and exit surveys/ polls, just to name a few.
Four platforms comprise the integrated system of ARS:
• A holistic offline data collection platform which can be deployed for face-to-face,
telephonic, SMS and emARSl data capture.
• A fieldwork and interviewer management platform which allocates surveys based on
interviewer skillset and experience, while manages interviewer performance and
payment.
• A quality management platform which tracks fieldwork quality through a variety of
mechanisms in real-time, including GPS location tracking, voice recording, and multi-
point validations.
• A sample and quota management platform to support various types of research
projects.
In order to adapt to the realities of the Covid-19 pandemic, protocols were established so that
ARS can be used as part of a contactless mixed mode study that may include telephonic, em ARS
or SMS surveys for respondents’ completion. Safe contactless principles are embedded within
the system to enable interviewing without the need for close contact or sharing of any materials
or devices.
www.arsmrs.in