ARS SURVEY IN MARKET RESEARCH IN CHENNAI

ARS MARKET RESEARCH SERVICES PRIVATE LIMITED Not all research companies choose to own and operate proprietary research panels, but Ipsos
chooses to continually invest in panels because they deliver a consistent quality advantage over
other sources.
The success of high-quality panel research is built on five main pillars:
1. Sample Stability
2. Rigorous Sampling Process
3. Quality Respondents
4. Respondent Engagement
5. Respondent Trust
In this paper, we explore these five aspects in more detail comparing panel and non-panel
sources. Also find out about new developments, accelerated by the COVID-19 pandemic, which
include carrying out high-engagement qualitative research online.
Ipsos believes that the future of market research insights will continue to depend on access to
properly managed research panels.
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