DIGITAL CAMPAIGN EXECUTIVE IN INDIA

Key Result / Responsibility Areas Manage multiple email schedules and sms schedules along with set-up and create HTML emails and sms in line with industry best-practice. Report and analyses email and sms campaigns weekly in order to improve response rates and the delivery of marketing objectives. Comprehensive list creation and management of Directories and PR Sites for Submission. Update Existing Listing regularly Creating Database for Email and SMS campaigns organically and through data vendors along with maintaining authenticity of data according to target audience for effective and fruitful campaign execution. Link building to improve rankings of keywords in Google organic search. Achieving monthly targets of Email campaigns, Directory Listing and Link Building. Overall responsible for Campaign creation and execution Mobile directory search & site submission. Keep abreast of industry developments and innovations, particularly in the areas of best practice, delivery and strategic advice. Achieving weekly, monthly, quarterly and annual lead targets according to defined marketing objectives and comprehensive reporting for non achievement along with laying down improvement plans for achieving the targets. Undertake additional duties as requested by the Digital Marketing Manager. Job Requirements Educational Qualification: A certified Digital Marketer by a reputed Institute. Work Experience: 3-4yrs of rich experience in Email, Directory Submission and Link Building campaign execution & management. Key Competencies: Expert in Email Campaign Modules, Data Integration, Directory Submission and Link Building Desired Skills Innovative thinker. Analytical Skills Result Oriented Good Communication Skills Team Player Experience working with an email service provider i.e. Silverpop, Mailchimp Sound knowledge of HTML and CSS particularly in relation to emailKnowledge of new digital media and digital advertising technologies and industry standards and regulations