TYPES OF SOCIAL MEDIA ALGORITHM - CREATIVE SERVICES IN INDIA

Social media algorithms show how users will see content on their social media accounts. They help maintain order and rank search results and advertisements. Unlike search engine optimization they sort posts made by users based on the relevance of the published content. Social media algorithms are different for different platforms, depending upon usage, purpose and user base. The main platforms are Facebook, Twitter, YouTube, Instagram and LinkedIn. It is very important to choose best online advertising platforms for your business. 1. LinkedIn Algorithm: The algorithm focuses on engagement and establishing connections. It uses the data from users’ mail IDs to show the lists of people in their contact lists who they can connect with. 2. Twitter Algorithm: After several changes, today, the Twitter algorithm focuses on both relevance and posting time as ranking parameters. The main signals for Twitter’s algorithm are engagement, recenct, activity and media type. Users can also change their content preference setting to change how the feed looks on their account. Also there are different marketing strategies for twitter to understand the algorithm. There are different marketing strategy for applications. Social media algorithms have now become an essential parameter for impacting business strategies and user behavior on social media. Whether for a social algorithm beginner or expert, it is important to know how to harness the power of each platform, from Twitter to YouTube and Facebook, to drive leads, increase sales and improve ROI.