7 TECHNOLOGIES THAT CAN ENHANCE CUSTOMER EXPERIENCE - EVENT IN INDIA

As we enter into a new decade, the focus is on increased customer retention through improvements to the customer experience. Success will come to businesses that provide not only a meaningful but relevant experience that meets or exceeds the expectations of their customers. As the abilities of digital technologies develop, customers, have started to expect new standards of excellence, performance, and pretty much about everything in between. In today’s digital world, exciting new technologies like virtual reality, big data, live video connectivity, cloud computing, and intelligent chatbots are redefining the way in which companies connect with their customers. Staying on top of these developments and trends will involve mastering these new innovations and utilizing them to communicate, engage, and promote in innovative ways. Those businesses that are willing to adopt creativity offered by technology and go beyond the ‘norm’ will stand out from competitors and provide their customers with richer customer experience. Artificial intelligence As per the Research presented by Gartner, customers will manage 85% of their relationship to the company without interacting with any human, by the end of the year 2020. Presently we are seeing many of the technological advances available to contact centres come down to how you choose to implement artificial intelligence and robotic automation. These applications reduce costs and increase the productivity of agents by automating common and repetitive tasks. Customers are empowered to quickly and easily solve their own transactional issues; however, it is important that the use of artificial intelligence be transparent to them as part of establishing credibility and trust. Chatbots AI-powered chatbots are one way to automate simple tasks. Successful chatbots are constantly fed by powerful datasets that collate huge amounts of data taken from various company-wide systems. The stock of answers of a chatbot is only as good as its store of prior customer interactions, common questions and their answers, and documentation of successful problems resolutions. Nevertheless, CCW recently found that implementing automated engagement tools like chatbots and voicebots are among the top priorities of a business. 26546 Mambrino, Mission Viejo, California 92691, USA. https://www.martechcube.com