MOBILE MARKETING IS MULTICHANNEL ONLINE MARKETING TECHNIQUE IN INDIA

HOPPOO order to participate in your promotion, the less likely they will be to enter. Simplify participation The promotion entry form should be native for mobile devices so that consumers can quickly and easily enter their information. Keep it simple; additional fields slow down the process. Only ask consumers for information that is absolutely necessary for you to run your promotion. Beware silver bullets Not all mobile solutions are created equal. Often, taking your desktop experience and shrinking it down to fit on a phone is definitely not a solution, as it delivers a generally terrible user experience. It s crucial to ensure your solution is adapted to all mobile devices. Be brief and focused Your text message should be laser focused and succinct. There s no room for fluff in mobile marketing. Know who your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits. Avoid hype, slang and abbreviations If your text message looks like spam, consumers will delete it without a second thought. It s critical that you leave out anything that might seem too slick and promotional. That includes marketing hype like amazing offers, slang and text abbreviations, all of which cheapen the perception of your brand and can destroy your campaign. HOPPOO Lifestyle India Pvt Ltd